Results 151 to 160 of about 506 (173)

The impact of consumer ethnocentrism on students

2015
Marketing experts should not ignore the concept of consumer ethnocentirsm and it's impact on customer's purchasing behavior. This study provides a deeper understanding of what consumer ethnocentrism is and how it may affect on companies while doing business in foreign markets.
Rešetar, Marina, Mihanović, Zoran
openaire   +2 more sources

Ethnocentric Consumers

Journal of International Consumer Marketing, 1992
Sherri McLain, Brenda Sternquist
openaire   +1 more source

Consumer Ethnocentrism in Modern Armenia

2016
Since the publication of the seminal scholarly piece by Schooler (1965) on product bias in the Central American Common Market, the field of consumer behaviour had been flourishing with the studies investigating the effects of product place origin, or country-of-origin (COO), on consumer decision making process. The studies have shown that consumers use
openaire   +1 more source

Online Consumer Ethnocentrism of Danish Consumers

2017
No doubt that consumer ethnocentrism is an important phenomenon in international marketing. However, not much attention has been paid to consumer ethnocentrism in an online context. The current study aims to fill in this gap. Specifically, the ethnocentric tendency of Danish online consumers is examined.
openaire   +2 more sources

Ethnocentrism and Consumer Knowledge in the U.S. Auto Consumer

Journal of International Consumer Marketing, 2023
John Story, Lynn Godwin
openaire   +1 more source

Consumer Ethnocentrism and e-Commerce:A Study of Danish Online Consumers and their Ethnocentric Tendencies

2018
The existence of the Danish consumers' online ethnocentric tendency is tested through quantitative methods.
openaire   +2 more sources

A meta-analysis of consumer ethnocentrism across 57 countries

International Journal of Research in Marketing, 2022
George Balabanis, Nikoletta Theofania Siamagka   +1 more
exaly  

Consumer Ethnocentrism and Brand Name Evaluations [PDF]

Revista Economica, 2015
KUMRU Uyar, YUNUS Dursun
openaire   +2 more sources

The effects of consumer ethnocentrism and consumer animosity on perceived betrayal and negative word-of-mouth

Asia Pacific Journal of Marketing and Logistics, 2020
Tsai Chen, Yu-Shan Chen
exaly  

Examining the relationships between e-WOM, consumer ethnocentrism and brand equity

Journal of Business Research, 2021
Hector Gonzalez-Jimenez, Shenghui Wang
exaly