Results 141 to 150 of about 15,946 (223)

Exploring consumers' intention toward domestic energy-saving vehicles: Some insights from China. [PDF]

Front Psychol, 2022
Wang ZX, Jantan AHB, Wu RX, Gong Y, Cao MR, Wong PPW, Wang L.   +6 more
europepmc   +1 more source

Effect of promoting country of origin as an ethnocentric appeal in developing local brands: special reference to telecommunication industry of Sri Lanka [PDF]

Sri Lanka is emerging as service sector driven economy with the GDP penetration of 50%-60% from service sector. After imposing the open economy policy in 1977, local brands had to gear ahead with intensive competition came from international brands ...
Dissanayake, Ravindra, Weerasiri, Sudath
core   +1 more source

The Role of Product Belief in Mediating the Effect of Live Streaming and Consumer Ethnocentrism on Online Purchase Intention of Local Skincare for Men

Journal the Winners
This study aims to examine the role of product belief as a mediating variable in the influence of live streaming and consumer ethnocentrism on online purchase intention on local male skincare in the TikTok application. The male segment is a segment that
Nuzul Hidayat, Sulhaini Sulhaini, Baiq Handayani Rinuastuti   +2 more
doaj  

Consumer ethnocentrism and political identity in value formation within public health communication for healthcare products: evidence from China. [PDF]

Front Public Health
Zhang D, Ji R, Park SD.
europepmc   +1 more source

Does perceived quality mediate the relationship between country of origin image and consumer buying behaviour in Nigerian hypermarkets? [PDF]

PLoS One, 2023
Martins JM, Moguluwa SC, Lucas JL, Iloka CB, Mata MN.   +4 more
europepmc   +1 more source

Ours are always the best? A study of consumer ethnocentrism amongst urban adult Chinese consumers [PDF]

This study aims to test urban adult Chinese consumers’ level of consumer ethnocentrism and examining the moderating effects of location, age group and education levels.
Ding, Qing Shan
core  

Exploring the mechanism of consumer purchase intention in a traditional culture based on the theory of planned behavior. [PDF]

Front Psychol, 2023
Zong Z, Liu X, Gao H.
europepmc   +1 more source

Breaking the barriers of animosity: innovation in business models as a positioning strategy. [PDF]

Heliyon, 2021
Areiza-Padilla JA, Moise MS, Manzi Puertas MA.   +2 more
europepmc   +1 more source

What Drives the Choice of Local Seasonal Food? Analysis of the Importance of Different Key Motives. [PDF]

Foods, 2021
Wallnoefer LM, Riefler P, Meixner O.
europepmc   +1 more source

Understanding consumer behavior in Lebanon's polycrisis: The role of ethnocentrism, coping ability, and socioeconomic status. [PDF]

PLoS One
Bou-Hamad I.
europepmc   +1 more source