Results 141 to 150 of about 506 (173)
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Consumer Ethnocentrism: A Test of Antecedents and Moderators
Journal of the Academy of Marketing Science, 1994This article identifies theoretical antecedents of consumer ethnocentricity and the effect ethnocentricity has on evaluations toward importing products. Hypotheses pertaining to the relationship between the identified antecedents and consumer ethnocentricity are developed based on an extensive review of the ethnocentrism and country-of-origin ...
Subhash Sharma +2 more
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Who are ethnocentric? Examining consumer ethnocentrism in Chinese societies
Journal of Consumer Behaviour, 2008Abstract This study examined consumer ethnocentrism in Chinese societies and further to reveal whether more ethnocentric consumers would have higher preferences of domestic products. Multi‐item CETSCALE was applied in the study. Consumer surveys were administered in Taipei, Taiwan and in Shanghai, China, using stratified sampling method following the
Jane Lu Hsu, Han‐Peng Nien
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Measurement of Consumer Ethnocentrism of Slovak Consumers [PDF]
International Review Of Management and Marketing, 2014 The conceptualization of consumer ethnocentrism is inferred from the general concept of ethnocentrism which assumes that ethnocentrism starts with the culture into which an individual is born. Over time, the individual will accept the values and behaviour of this particular culture as a norm. However, when the individual becomes aware of other cultures
Taborecka-Petrovicova, Janka +1 more
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2013
The concept of consumer ethnocentrism describes consumers’ feelings, attitudes, and behavior towards domestic products as subjects of pride and identity. As one of the most researched phenomena in the international marketing literature, consumer ethnocentrism is often considered an important informal barrier for international trade.
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The concept of consumer ethnocentrism describes consumers’ feelings, attitudes, and behavior towards domestic products as subjects of pride and identity. As one of the most researched phenomena in the international marketing literature, consumer ethnocentrism is often considered an important informal barrier for international trade.
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Consumer ethnocentrism and consumer animosity: antecedents and consequences
International Journal of Emerging Markets, 2015Purpose – Consumer ethnocentrism and consumer animosity provide marketing management with two useful concepts to understand the reasons behind consumers’ purchase decisions concerning domestic vs imported products. The purpose of this paper is to investigate the antecedents and consequences of animosity and ethnocentrism
Pilar Fernández-Ferrín +3 more
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Consumers' Ethnocentrism and Fashion Leadership
Psychological Reports, 1998This paper reports the results of two surveys of female consumers in Florida to discover whether fashion leadership was associated with ethnocentrism or how consumers feel about purchasing foreign-made products. Age was uncorrelated with fashion leadership in each study and only weakly correlated with consumers' ethnocentrism in Study 1 ( r = .12).
Pierre Beaudoin +2 more
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Consumer ethnocentrism in the German market
International Marketing Review, 2008PurposeInternational marketing researchers have long been concerned with determining whether consumers are predisposed towards a preference for domestic products, as opposed to foreign products. The purpose of this paper is to assess such a domestic‐country bias (DCB) in the German market.Design/methodology/approachThis study empirically investigates ...
Evanschitzky, H. +3 more
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Cognitive Style and Consumers' Ethnocentrism
Psychological Reports, 1994The greater availability to consumers of foreign goods since the recent globalization of business has increased the need for measures to assess consumers' attitudes and preferences for domestic and foreign products. Consumers' ethnocentrism has been proposed as a construct that may partially explain why some consumers evaluate domestic products more ...
Roger P. McIntyre, Hawa J. Meric
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Service Expectations and Consumer Ethnocentrism
Australasian Marketing Journal, 2002This paper proposes that the concept of consumer ethnocentrism can be examined by looking at departures from the strong price/quality relationship perceived by consumers in many countries. To illustrate the argument, we examine service expectations toward life insurance and university international programs in Thailand.
Mark Speece, Krairoek Pinkaeo
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Cultural openness and consumer ethnocentrism: an empirical analysis of Turkish consumers
Marketing Intelligence & Planning, 2007PurposeTo examine the antecedents of consumer ethnocentrism, specifically with respect to Turkish consumers' attitudes to products originating in Europe.Design/methodology/approachAntecedents identified from the literature are allocated to one of three main constructs: xenophobia, negative attitudes towards foreigners (not the same phenomenon, it is ...
ALTINTAŞ, MURAT HAKAN +1 more
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