Results 121 to 130 of about 15,946 (223)
The Relative Importance of Preferences for Country-of-Origin in China, France, Niger and the United States [PDF]
Country-of-origin (COO) is an increasingly politicized credence attribute in the globalizing food system. While international policy development in this area is geographically far-reaching, the benefits of country-of-origin labels (COOL) to producers and
Ehmke, Mariah D. +2 more
core +1 more source
Brand Tracking on Social Media: The Role of Country of Origin Perceptions [PDF]
Marketers are now almost a decade into using social media as another outlet in developing brand relationships with consumers. Yet an understanding of how consumers interact with brands online is still in its infancy.
Lu, Hang, Pokrywczynski, James
core +1 more source
The impact of buying intention of global fashion on local substitute: The role of product design and price. [PDF]
Zuliarni S +3 more
europepmc +1 more source
Purpose – The purpose of this paper is to examine the effect of country of origin (COO) sub-components (i.e. design, assembly and parts), as well as the extent to which consumer ethnocentrism tendencies interact with these COO sub-components for ...
Garma, Romana +2 more
core +1 more source
Consumer Ethnocentrism: A Study on Norwegian Consumers
Masteroppgave International Business and Marketing - Nord universitet ...
openaire +1 more source
The aftermath of Covid-19: The rise of pandemic animosity among consumers and its scale development. [PDF]
Nawaz MZ +3 more
europepmc +1 more source
Protecting Geographical Indications: Lessons learned from the Economic Literature [PDF]
Resource /Energy Economics and Policy,
Teuber, Ramona
core +1 more source
The objective of this research is to ascertain the influence of consumer ethnocentrism and the perceived image of a country's products on the purchasing intentions of Indonesian consumers with respect to goods originating from China.
Bakhrul Khair Amal +2 more
doaj +1 more source
Pengaruh Gaya Hidup dan Sikap Etnosentrisme terhadap Niat Beli Konsumen [PDF]
This study aims to describe the effect of lifestyle experiencers, lifestyle traditionalist, and ethnocentrism consumer attitudes towards consumer purchase intentions in Bali Alus products.
Dewi, I. A. (Ida) +1 more
core
Consumer Ethnocentrism: The Relationship with Domestic Products Evaluation and Buying Preferences
Malaysia is one ASEAN developing county, which has attracted the attention of foreign investors and marketers. ASEAN Free Trade Area (AFTA), which was realized in 2003, brings foreign products to Malaysian consumers with more affordable deals.
Nazlida Muhamad @ Hashim +1 more
doaj

