Results 121 to 130 of about 15,946 (223)

The Relative Importance of Preferences for Country-of-Origin in China, France, Niger and the United States [PDF]

open access: yes
Country-of-origin (COO) is an increasingly politicized credence attribute in the globalizing food system. While international policy development in this area is geographically far-reaching, the benefits of country-of-origin labels (COOL) to producers and
Ehmke, Mariah D.   +2 more
core   +1 more source

Brand Tracking on Social Media: The Role of Country of Origin Perceptions [PDF]

open access: yes, 2016
Marketers are now almost a decade into using social media as another outlet in developing brand relationships with consumers. Yet an understanding of how consumers interact with brands online is still in its infancy.
Lu, Hang, Pokrywczynski, James
core   +1 more source

The impact of buying intention of global fashion on local substitute: The role of product design and price. [PDF]

open access: yesHeliyon, 2023
Zuliarni S   +3 more
europepmc   +1 more source

The impact of consumer ethnocentrism and country of origin sub-components for high involvement products on young Chinese consumers\u27 product assessments

open access: yes, 2008
Purpose – The purpose of this paper is to examine the effect of country of origin (COO) sub-components (i.e. design, assembly and parts), as well as the extent to which consumer ethnocentrism tendencies interact with these COO sub-components for ...
Garma, Romana   +2 more
core   +1 more source

Consumer Ethnocentrism: A Study on Norwegian Consumers

open access: yes, 2020
Masteroppgave International Business and Marketing - Nord universitet ...
openaire   +1 more source

Cultural Studies on Ethnocentrism and Image of Country of Origin in the Context of Purchase Intentions

open access: yesJurnal Antropologi: Isu-Isu Sosial Budaya
The objective of this research is to ascertain the influence of consumer ethnocentrism and the perceived image of a country's products on the purchasing intentions of Indonesian consumers with respect to goods originating from China.
Bakhrul Khair Amal   +2 more
doaj   +1 more source

Pengaruh Gaya Hidup dan Sikap Etnosentrisme terhadap Niat Beli Konsumen [PDF]

open access: yes, 2016
This study aims to describe the effect of lifestyle experiencers, lifestyle traditionalist, and ethnocentrism consumer attitudes towards consumer purchase intentions in Bali Alus products.
Dewi, I. A. (Ida)   +1 more
core  

Consumer Ethnocentrism: The Relationship with Domestic Products Evaluation and Buying Preferences

open access: yesInternational Journal of Management Studies, 2004
Malaysia is one ASEAN developing county, which has attracted the attention of foreign investors and marketers. ASEAN Free Trade Area (AFTA), which was realized in 2003, brings foreign products to Malaysian consumers with more affordable deals.
Nazlida Muhamad @ Hashim   +1 more
doaj  

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