Results 91 to 100 of about 506 (173)

Consumer Ethnocentrism: The Relationship with Domestic Products Evaluation and Buying Preferences

open access: yesInternational Journal of Management Studies, 2004
Malaysia is one ASEAN developing county, which has attracted the attention of foreign investors and marketers. ASEAN Free Trade Area (AFTA), which was realized in 2003, brings foreign products to Malaysian consumers with more affordable deals.
Nazlida Muhamad @ Hashim   +1 more
doaj  

Exploring consumers' intention toward domestic energy-saving vehicles: Some insights from China. [PDF]

open access: yesFront Psychol, 2022
Wang ZX   +6 more
europepmc   +1 more source

The Role of Product Belief in Mediating the Effect of Live Streaming and Consumer Ethnocentrism on Online Purchase Intention of Local Skincare for Men

open access: yesJournal the Winners
This study aims to examine the role of product belief as a mediating variable in the influence of live streaming and consumer ethnocentrism on online purchase intention on local male skincare in the TikTok application. The male segment is a segment that
Nuzul Hidayat   +2 more
doaj  

Ethnocentric Tendencies of Indian Consumers

open access: yesShanlax International Journal of Management
This study explores the ethnocentric tendencies prevalent among Indian consumers and their impact on consumer behavior. Using a mixed-methods approach, data was collected through surveys and interviews from a diverse sample of Indian consumers. The findings reveal that ethnocentric attitudes, characterized by a preference for domestic products over ...
openaire   +1 more source

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