Do Religiosity and Ethnocentrism Influence Indian Consumers' Unwillingness to Buy Halal-Made Products? The Role of Animosity Toward Halal Products. [PDF]
Tao M +5 more
europepmc +1 more source
Consumer Ethnocentrism: The Relationship with Domestic Products Evaluation and Buying Preferences
Malaysia is one ASEAN developing county, which has attracted the attention of foreign investors and marketers. ASEAN Free Trade Area (AFTA), which was realized in 2003, brings foreign products to Malaysian consumers with more affordable deals.
Nazlida Muhamad @ Hashim +1 more
doaj
Predicting young Chinese consumers' intentions to purchase Western brands: Structural model analysis. [PDF]
Long F, Bhuiyan MA, Aziz NA, Rahman MK.
europepmc +1 more source
Consumer Perceptions of Brand Localness and Globalness in Emerging Markets: A Cross-Cultural Context. [PDF]
Safeer AA, Zhou Y, Abrar M, Luo F.
europepmc +1 more source
Exploring consumers' intention toward domestic energy-saving vehicles: Some insights from China. [PDF]
Wang ZX +6 more
europepmc +1 more source
This study aims to examine the role of product belief as a mediating variable in the influence of live streaming and consumer ethnocentrism on online purchase intention on local male skincare in the TikTok application. The male segment is a segment that
Nuzul Hidayat +2 more
doaj
Consumer ethnocentrism and political identity in value formation within public health communication for healthcare products: evidence from China. [PDF]
Zhang D, Ji R, Park SD.
europepmc +1 more source
Ethnocentric Tendencies of Indian Consumers
This study explores the ethnocentric tendencies prevalent among Indian consumers and their impact on consumer behavior. Using a mixed-methods approach, data was collected through surveys and interviews from a diverse sample of Indian consumers. The findings reveal that ethnocentric attitudes, characterized by a preference for domestic products over ...
openaire +1 more source
Does perceived quality mediate the relationship between country of origin image and consumer buying behaviour in Nigerian hypermarkets? [PDF]
Martins JM +5 more
europepmc +1 more source

