Results 91 to 100 of about 321 (126)
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Consumer ethnocentrism and consumer animosity: antecedents and consequences
International Journal of Emerging Markets, 2015Purpose – Consumer ethnocentrism and consumer animosity provide marketing management with two useful concepts to understand the reasons behind consumers’ purchase decisions concerning domestic vs imported products. The purpose of this paper is to investigate the antecedents and consequences of animosity and ethnocentrism
Pilar Fernández-Ferrín +1 more
exaly +2 more sources
An application of the consumer ethnocentrism model to French consumers
International Business Review, 2005Abstract The purpose of this study was to investigate what leads French consumers to ethnocentrism and the effects of their ethnocentrism on attitudes toward imports, and subsequently on purchase intentions. The conceptual framework used is based on the work of Sharma, S., Shrimp, T. A., Shin, J. (1995).
Robert F Scherer +2 more
exaly +2 more sources
Journal of Global Marketing, 2018
This study investigates how the value of consumer ethnocentrism (CET) and ethnocentric marketing affect consumers' purchase intentions for domestic and foreign brands in China.
C. Min Han, Chen Guo
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This study investigates how the value of consumer ethnocentrism (CET) and ethnocentric marketing affect consumers' purchase intentions for domestic and foreign brands in China.
C. Min Han, Chen Guo
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Consumer Perception towards Consumer Ethnocentrism
2018 International Conference on Current Trends towards Converging Technologies (ICCTCT), 2018Globalization has brought opportunities for the countries all over the world. Even in India, many imported products are being sold and Indian products are also being exported throughout the world. In today's scenario the Indian customers are having great access to foreign goods and the Indian manufacturers are having competition from foreign products ...
null Vijayabanu +3 more
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Consumer ethnocentrism and consumer animosity: A literature review
Strategic Change, 2021AbstractThe study explores the historical evolution of consumer ethnocentrism and consumer animosity to build an ampler understanding of the deliberated topics and identify probable future research inquiries. Four research gaps in the extant literature are identified, namely: (a) a lack of systematic assessments and comprehensive summaries in the field,
Maya F. Farah, Nour I. Mehdi
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Consumer Ethnocentrism: A Test of Antecedents and Moderators
Journal of the Academy of Marketing Science, 1994This article identifies theoretical antecedents of consumer ethnocentricity and the effect ethnocentricity has on evaluations toward importing products. Hypotheses pertaining to the relationship between the identified antecedents and consumer ethnocentricity are developed based on an extensive review of the ethnocentrism and country-of-origin ...
Subhash Sharma +2 more
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Who are ethnocentric? Examining consumer ethnocentrism in Chinese societies
Journal of Consumer Behaviour, 2008Abstract This study examined consumer ethnocentrism in Chinese societies and further to reveal whether more ethnocentric consumers would have higher preferences of domestic products. Multi‐item CETSCALE was applied in the study. Consumer surveys were administered in Taipei, Taiwan and in Shanghai, China, using stratified sampling method following the
Jane Lu Hsu, Han‐Peng Nien
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Measurement of Consumer Ethnocentrism of Slovak Consumers [PDF]
International Review Of Management and Marketing, 2014 The conceptualization of consumer ethnocentrism is inferred from the general concept of ethnocentrism which assumes that ethnocentrism starts with the culture into which an individual is born. Over time, the individual will accept the values and behaviour of this particular culture as a norm. However, when the individual becomes aware of other cultures
Taborecka-Petrovicova, Janka +1 more
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2013
The concept of consumer ethnocentrism describes consumers’ feelings, attitudes, and behavior towards domestic products as subjects of pride and identity. As one of the most researched phenomena in the international marketing literature, consumer ethnocentrism is often considered an important informal barrier for international trade.
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The concept of consumer ethnocentrism describes consumers’ feelings, attitudes, and behavior towards domestic products as subjects of pride and identity. As one of the most researched phenomena in the international marketing literature, consumer ethnocentrism is often considered an important informal barrier for international trade.
openaire +1 more source
Consumers' Ethnocentrism and Fashion Leadership
Psychological Reports, 1998This paper reports the results of two surveys of female consumers in Florida to discover whether fashion leadership was associated with ethnocentrism or how consumers feel about purchasing foreign-made products. Age was uncorrelated with fashion leadership in each study and only weakly correlated with consumers' ethnocentrism in Study 1 ( r = .12).
Pierre Beaudoin +2 more
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