Consumer ethnocentrism in the German market
International Marketing Review, 2008 PurposeInternational marketing researchers have long been concerned with determining whether consumers are predisposed towards a preference for domestic products, as opposed to foreign products. The purpose of this paper is to assess such a domestic‐country bias (DCB) in the German market.Design/methodology/approachThis study empirically investigates ...
Evanschitzky, H. +3 more
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The Effects of Consumer Cosmopolitanism on Purchase Behavior of Foreign vs. Domestic Products [PDF]
The purpose of this empirical study is to investigate the effects of consumer cosmopolitanism on foreign product purchase behavior in three major categories of consumer products (alcohol products, clothes, furniture).
Irena Vida, Oliver Parts
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Ethnocentrism and consumer evaluations of Czech made yoghurt
Agricultural Economics (AGRICECON), 2002 In identifying perceptions and attitudes relevant to consumer acceptance of goods originating in different countries, it would be extremely helpful for marketers to have a meaningful and consistent measure that they could apply.
U.R. Orth, Z. Firbasová
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Foreign Product Perceptions and Country of Origin Analysis across Black Sea:Studies on Azerbaijan, Bulgaria, Georgia, Russia and Turkey [PDF]
The research aims to join the limited knowledge about COO perceptions of Black Sea regional consumers with the examples of the selected countries. Studies on foreign product perceptions are still scarce about this region.
Ali Rıza Apil
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CONSUMERS’ ATTITUDES TOWARDS NON-LOCAL PRODUCTS: A CASE OF PAKISTAN [PDF]
This study investigated the attitudes of Pakistani consumers towards non local (imported) products. Country of Origin (COO) effect was the main thing to find out.
Muhammad Nisar Khattak, Tazeem Ali Shah
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THE ROLE OF SOCIAL-PSYCHOLOGICAL FACTORS IN PURCHASING DOMESTIC PRODUCTS BY IRANIAN CONSUMERS [PDF]
Buy domestic promotions in various countries often urge citizens to help domestic workers whose jobs are threatened by imports. To explain why purchasers might engage in buy domestic purchase activities, researchers develop and test a behavioral model ...
Dr. Mohammad Ali Motafakkerazad +2 more
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How Offshore Outsourcing is Perceived: Why Do Some Consumers Feel More Threatened? [PDF]
, 2009 As globalization intensifies, multinational companies are not only compelled to expand their operations, but are also facing greater pressure to enhance productivity and concomitant return on investment (ROI).
Durvasula, Srinivas, Lysonski, Steven
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Urban adult Chinese consumers favour foreign products? An investigation of the effects of Country of Origin and Consumer Ethnocentrism on product preference and willingness to buy. [PDF]
Since the then Chinese leader Deng Xiaoping introduced the „open door‟ policy, the Chinese economy has experienced rapid economic growth for over 30 years. It has now surpassed Japan as the world‟s second largest economy.
Ding, Qing Shan
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Ethnocentrism and consumer behavior [PDF]
, 1999 Vorwort: Die Übertragung von Meßinstrumenten für den länderübergreifenden Gebrauch rückt als Folgewirkung der Globalisierung der Wirtschaft immer stärker in das Zentrum des Interesses der Markt- und Konsumentenforschung. Dabei besteht ein natürliches Spannungsverhältnis zwischen Ansätzen, die auf die interkulturelle Vergleichbarkeit von Daten bzw ...
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CONSUMER ETHNOCENTRISM AND CONSUMER ASSOCIATIONS WITH SLOVAK BRANDS
CBU International Conference Proceedings, 2014 This paper describes the perception of Slovak consumers toward domestic and foreign brands and examines their associations with Slovak brands. The introduction to country of origin in marketing is provided, followed by a brief description of consumer ethnocentrism and consumer animosity; then description of research methodology is mentioned; and ...
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