Results 271 to 280 of about 285,256 (305)

Factors That Influence Online Game Consumer Loyalty Through Consumer Satisfaction

International Student Conference on Business, Education, Economics, Accounting, and Management (ISC-BEAM)
This research aims to analyze the influence of product quality, product features, product style and design, brand image, and brand experience on consumer loyalty in the online gaming industry in the Depok, Bogor, Jakarta, Tangerang, Bekasi (Jabodetabek) area, with consumer satisfaction as an intervention variable. The results of data analysis show that
Zendrato, Bernadus Orudu Richard, Zakiya, Hani Fildzah, Usman, Osly   +2 more
openaire   +2 more sources

Unveiling consumer loyalty dynamics: insights for golf club loyalty programs

International Journal of Sports Marketing and Sponsorship
PurposeWith the competitive nature of golf club operations, understanding the loyalty formation process is crucial for maintaining a competitive edge. This study investigated the sequential developmental stages of consumer loyalty, progressing through cognitive, affective, and conative stages.Design/methodology/approachThe study conducted a survey ...
Sangyung Lee, Young Hoon Kim
openaire   +1 more source

Gamification of consumer loyalty programs

SCIENTIA FRUCTUOSA
Increased competition in the digital enviro­nment leads to the search for effective tools to attract targeted traffic to websites. Search engine marketing (SEM), which includes search engine (contextual) advertising (SEA) and search engine optimization (SEO), allows toachieve this aim by means of technical settings and consideration of marketing ...
openaire   +1 more source

Consumer-Brand Relationship

2020
The importance of consumer-brand relationship is acknowledged by both researchers and practitioners alike. Consumers with a strong brand relationship are more likely to forgive negative experiences and stay loyal to the brand. Relational norm is defined as the expectations of partners pertaining to behaviours that they should at least share.
Shekhar, Vaibhav, Acharya, Anitha, Roy, Sanjit Kumar, Nguyen, Bang   +3 more
openaire   +2 more sources

Research for Consumer Loyalty

Journal of Global Economy, Business and Finance, 2022
openaire   +1 more source

METHODS OF MEASURING CONSUMER LOYALTY

The article explores the concept and essence of customer loyalty, methods for measuring customer loyalty and consider advantages and disadvantages of each method for determining customer loyalty.
openaire   +1 more source

The impact of corporate social responsibility on customer loyalty: The mediating role of corporate reputation, customer satisfaction, and trust

Sustainable Production and Consumption, 2021
Tahir Islam, Abdul Hameed Pitafi, Mahmood Rehmani   +2 more
exaly  

Consumer–Brand Relationships and Loyalty

2023
Ashita Aggarwal, Suraj Commuri
openaire   +1 more source

To be or not to be in social media: How brand loyalty is affected by social media?

International Journal of Information Management, 2013
Michel Laroche, Mohammad Reza Habibi
exaly  

Understanding customer satisfaction and loyalty: An empirical study of mobile instant messages in China

International Journal of Information Management, 2010
Zhaohua Deng, Kwok Kee Wei
exaly