Results 211 to 220 of about 1,444,922 (276)

Applying EEG in consumer neuroscience

European Journal of Marketing, 2018
PurposeThis paper aims to review past papers focused on understanding consumer-related topics in marketing and related interdisciplinary fields to demonstrate the applications of electroencephalogram (EEG) in consumer neuroscience.Design/methodology/approachIn addition to the review of papers using EEG to study consumer cognitive processes, the authors
M. Lin   +3 more
exaly   +3 more sources

An Integrative Guide to Consumer Neuroscience

, 2022
This book provides an integrative guide to the modern, highly interdisciplinary, and complex field of consumer neuroscience. The aim is to provide a robust overview of the many theoretical and experimental domains involved, thereby balancing depth and ...
S. Braeutigam, P. Kenning
semanticscholar   +2 more sources

Methodological structure for future consumer neuroscience research

Psychology and Marketing, 2021
Tao Liu, Matthew Pelowski, Wenhuan Yu
exaly   +2 more sources

Consumer Neuroscience: Past, Present, and Future

Organizational Research Methods, 2019
Hilke Plassmann, Uma R Karmarkar
exaly   +2 more sources

Introduction to Neuromarketing and Consumer Neuroscience

Journal of Consumer Marketing, 2015
Sharad Agarwal
exaly   +2 more sources

Communicating the Value of Fan Identity in the Sport Industry: Commentary on Consumer Neuroscience Possible Research Ideas

International Journal of Sport Communication, 2022
The sport industry has an enormous influence on today’s society, and the various media platforms and stakeholders have a considerable share of that influence. Sport communication has an essential part in that impact.
R. Cayolla
semanticscholar   +1 more source

The Application of Consumer Neuroscience in Evaluating the Effect of Aroma Marketing on Consumer Preferences in the Food Market

Journal of International Food & Agribusiness Marketing, 2021
Technologies that affect humans through autonomous physiological functions are nothing remotely new. A lot of research, observations and studies around the world have shown that various smells have an impact on people's changing moods, preferences, and ...
J. Berčík   +3 more
semanticscholar   +1 more source

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