Results 231 to 240 of about 12,295 (240)

Consumer Neuroscience Techniques in Advertising Research: A Bibliometric Citation Analysis

Sustainability, 2021
Juan Sanchez-Fernandez, Luis-Alberto Casado-Aranda, Sanchez-Fernandez Juan   +2 more
exaly  

Emotional contagion triggered by online consumer reviews: Evidence from a neuroscience study

Journal of Retailing and Consumer Services, 2022
Carolina Herrando, Julio Jiménez-Martínez, Maria José Martín-De Hoyos   +2 more
exaly  

The Application of Consumer Neuroscience in Evaluating the Effect of Aroma Marketing on Consumer Preferences in the Food Market

Journal of International Food and Agribusiness Marketing, 2023
Jakub Bercik, Jana Gálová, Vladimir Vietoris   +2 more
exaly  

Consumer Neuroscience: Past, Present, and Future

Organizational Research Methods, 2019
Uma R Karmarkar, Hilke Plassmann
exaly  

Consumer Neuroscience: Applications, Challenges, and Possible Solutions

Journal of Marketing Research, 2015
Hilke Plassmann, Vinod Venkatraman, Scott A Huettel   +2 more
exaly  

How Neuroscience Can Inform Consumer Research

IEEE Transactions on Neural Systems and Rehabilitation Engineering, 2008
Hilke Plassmann
exaly  

The future of consumer neuroscience in food research

Food Quality and Preference, 2021
exaly  

Introduction to Neuromarketing and Consumer Neuroscience

Journal of Consumer Marketing, 2015
Sharad Agarwal
exaly  

Consumer neuroscience: an overview of an emerging discipline with implications for consumer policy

Journal Fur Verbraucherschutz Und Lebensmittelsicherheit, 2010
Peter Kenning, Kenning Peter
exaly  

Research in reverse: Ad testing using an inductive consumer neuroscience approach

Journal of Business Research, 2016
Terry Daugherty
exaly