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Consumer Neuroscience

Consumer research incorporates perspectives from a spectrum of long-established sciences: psychology, economics and sociology. This Handbook strives to include this multitude of sources of thought, adding geography, neuroscience, ethics and behavioural ecology to this list.
Peter Kenning, Mirja Hubert, Marc Linzmajer   +2 more
openaire   +3 more sources

Neuroscience and Consumer Finance

2016
Developments in neuroscience research methods have allowed for considerable advancements in our understanding of the role of various parts of the brain in making decisions, and specifically, in making financial decisions. Of particular interest, research using functional magnetic resonance imaging (fMRI) analyzes changes in blood flow to various parts ...
Benjamin F. Cummings, Michael A. Guillemette   +1 more
openaire   +1 more source

Consumer neuroscience: advances in understanding consumer psychology

Current Opinion in Psychology, 2016
While the study of consumer behavior has been enriched by improved abilities to generate new insights, many of the mechanisms underlying judgments and decision-making remain difficult to investigate. In this review, we highlight some of the ways in which our understanding of consumer psychology has been, and can be, advanced through the use of ...
Uma R Karmarkar, Carolyn Yoon
openaire   +1 more source

The Consumer Neuroscience of Packaging

2018
Given the explosion of interest in the fields of multisensory packaging design and consumer neuroscience/neuromarketing in recent years, it is natural to wonder what relevance the latter approaches have as far as the optimization of the former is concerned.
Charles Spence, Carlos Velasco, Olivia Petit   +2 more
openaire   +1 more source

A current overview of consumer neuroscience

Journal of Consumer Behaviour, 2008
Abstract The emerging discipline of neuroeconomics employs methods originally used in brain research for investigating economic problems, and furthers the advance of integrating neuroscientific findings into the economic sciences. Neuromarketing or consumer neuroscience is a sub‐area of neuroeconomics that addresses marketing relevant problems with ...
Hubert, Mirja, Kenning, Peter
openaire   +2 more sources

Building a Foundation for Neuromarketing And Consumer Neuroscience Research

Journal of Advertising Research, 2019
Since its modern inception about two decades ago, the use of neuroscience tools and insights in studying advertising has grown an increasing prominence in the researcher's toolbox. As a branch of applied neuroscience, labels such as “neuromarketing” and “
T. Ramsøy
semanticscholar   +1 more source

A field with a view: Ethical considerations for the fields of consumer neuroscience and neuromarketing

Ethical Dimensions of Commercial and DIY Neurotechnologies, 2020
Over close to 2 decades, neuromarketing has grown into a widely accepted discipline in brand research. Harnessing theoretical principles from consumer neuroscience as well as applied measures from the decision and affective neurosciences, the field of ...
K. R. Clark
semanticscholar   +1 more source

Insect-based food: The role of consumer neuroscience in exploring consumer behavior.

Journal of Neuroscience, Psychology, and Economics
Andreia C. B. Ferreira, Ricardo G. Rodrigues, A. Gouveia, O. Martins, Hugo A. Ferreira, João Pereira, Paulo Duarte   +6 more
semanticscholar   +2 more sources

Applications in Consumer Neuroscience: Decoding and Neuroforecasting

Consumer neuroscience is an emergent field of academic research based on the foundations and principles of neuroeconomics, while maintaining a focus on real-world applications. The promise of consumer neuroscience stems from the potential of using modern neuroimaging methods to provide relevant and actionable insights into the mental processes ...
Genevsky, Alexander, Boksem, Maarten
openaire   +2 more sources

Consumer sensory neuroscience in the context of food marketing

Proceedings of the 12th International Conference on Advances in Computer Entertainment Technology, 2015
The development of neuroimaging techniques such as functional magnetic resonance imaging (fMRI) has provided marketers with the possibility of studying changes in brain activity in relation to marketing information (packaging, pricing, promotions, etc.) and decision-making.
Olivia Petit, Carlos Velasco, Adrian David Cheok, Charles Spence   +3 more
openaire   +1 more source