Results 251 to 260 of about 1,444,922 (276)

What Do Portuguese Really Feel About the COVID-19 Pandemic Consumer Neuroscience and Advanced Analytics—Discovering New Perspectives

, 2021
Valentina Chkoniya, Dorota Reykowska, R. Ohme   +2 more
semanticscholar   +1 more source

A neglected consumer neuroscience technique: Pupillometry and its practical application to consumer research

International Journal of Research in Marketing
Aaron N. McInnes, Billy Sung
semanticscholar   +1 more source

Consumer Neuroscience

2022
openaire   +1 more source

Emotional contagion triggered by online consumer reviews: Evidence from a neuroscience study

Journal of Retailing and Consumer Services, 2022
Julio Jiménez-Martínez, Carolina Herrando, Maria José Martín DE HOYOS   +2 more
exaly  

The Impacts of Psychology and Neuroscience on Consumers’ Behaviour

Next Generation Journal for The Young Researchers
The intersection of psychology and neuroscience has revolutionized our understanding of consumer behavior, offering profound insights into the cognitive and emotional processes that drive decision-making. This research explores the multifaceted impacts of psychological theories and neuroscientific advancements on consumer behavior, emphasizing how ...
openaire   +1 more source

The Application of Consumer Neuroscience in Evaluating the Effect of Aroma Marketing on Consumer Preferences in the Food Market

Journal of International Food and Agribusiness Marketing, 2023
Jakub Bercik, Vladimir Vietoris, Jana Gálová   +2 more
exaly  

Consumer Neuroscience

2014
openaire   +1 more source

Commentary on “The Future of Consumer Neuroscience in Food Research” by Niedziela and Ambroze

, 2021
G. Ares, Leticia Vidal
semanticscholar   +1 more source

Neuromarketing and consumer neuroscience

The Business & Management Collection, 2013
openaire   +1 more source

The Future of Consumer Neuroscience in Food Research

, 2020
M. Niedziela, Kathryn Ambroze
semanticscholar   +1 more source