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Consumer neuroscience on branding and packaging: A review and future research agenda
International Journal of Consumer Studies, 2023Arta Antonovica
exaly
The Neuroscience of Consumer Decision-Making [PDF]
, 2004 While there is an extensive history of neuroscience, only recently has the theory and the methods of this discipline been applied to answer questions about decision making, choice, preference, risk and happiness. This new area of research, coined neuroeconomics, seeks to reveal more about the neural functioning and associated implications for economic ...
openaire
Consumer Neuroscience Techniques in Advertising Research: A Bibliometric Citation Analysis
Sustainability, 2021Juan Sánchez-Fernández +1 more
exaly
Consumer Neuroscience: Past, Present, and Future
Organizational Research Methods, 2019Hilke Plassmann
exaly
Consumer Neuroscience: Applications, Challenges, and Possible Solutions
Journal of Marketing Research, 2015Hilke Plassmann +2 more
exaly
Consumer Neuroscience: A Neural Engineering Approach
2022Fabio Babiloni, Patrizia Cherubino
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