Consumer neuroscience - Open Access .click

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2018
Given the explosion of interest in the fields of multisensory packaging design and consumer neuroscience/neuromarketing in recent years, it is natural to wonder what relevance the latter approaches have as far as the optimization of the former is concerned.
Charles Spence, Carlos Velasco, Olivia Petit +2 more
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Consumer Neuroscience Perspective for Brands

2020
Neuroscientific tools have increasingly been used by marketing practitioners and researchers to understand and explain several different questions that have been issued for a specific company or a general understanding. In this respect, the neuroscientific approach has been evaluated as a potential tool for understanding the neural mechanisms directly ...
Çakar, Tuna, Girişken, Yener
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Consumer Neuroscience and Neuromarketing

2016
Consumer choices represent one of the most abundant decisions people make. Within the field of neuroeconomics a focus has developed investigating the behaviour of consumers at the interface of psychology, marketing and neuroscience. While in the earlier years mostly the underlying computational neurobiological processes of simple, value-based consumer ...
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Consumer Neuroscience