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The influence of perceived design source (AI vs. human) on Chinese consumers' purchase intention: The mediating roles of novelty, perceived brand effort, and product type. [PDF]
PLoS OneFeng Y, Ran Y.
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Applying EEG in consumer neuroscience
European Journal of Marketing, 2018PurposeThis paper aims to review past papers focused on understanding consumer-related topics in marketing and related interdisciplinary fields to demonstrate the applications of electroencephalogram (EEG) in consumer neuroscience.Design/methodology/approachIn addition to the review of papers using EEG to study consumer cognitive processes, the authors
Meng-Hsien (Jenny) Lin +3 more
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Consumer neuroscience for marketing researchers
Journal of Consumer Behaviour, 2018AbstractPurposeFor many consumer neuromarketing researchers, the use of functional magnetic resonance imaging has been the most preferred neuroscience technique. However, electroencephalography, eye tracking, and implicit measurements are becoming increasingly popular market research methods due to rapid technological improvements and reduced costs ...
Joanne M. Harris +2 more
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Commercial Consumer Neuroscience
2022This chapter focuses on research in commercial consumer neuroscience, which is a subfield of consumer neuroscience and often simply denoted as neuromarketing. Commercial consumer neuroscience concerns the application of neuroscience by companies for the purposes of product development, branding, and marketing.
Sven Braeutigam, Peter Kenning
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Individual Consumer Neuroscience
2022This chapter on individual consumer neuroscience discusses decision-making and choices of individual actors (i.e. consumers) whose utility level as well as decision-making does not depend on the behaviour of other actors. A typical example is the buying decision of an individual consumer.
Sven Braeutigam, Peter Kenning
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2022
This chapter addresses research related to social consumer neuroscience, a subfield of consumer neuroscience that focuses on interdependences between the consumer and other actors (e.g. family members or peers). A typical example for a research issue in this subfield is the decision of a consumer to trust a friend or a family member in a consumption ...
Sven Braeutigam, Peter Kenning
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This chapter addresses research related to social consumer neuroscience, a subfield of consumer neuroscience that focuses on interdependences between the consumer and other actors (e.g. family members or peers). A typical example for a research issue in this subfield is the decision of a consumer to trust a friend or a family member in a consumption ...
Sven Braeutigam, Peter Kenning
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Translational Consumer Neuroscience
2022This chapter on translational consumer neuroscience discusses some emergent and largely independent topics, such as cultural neuroscience, psychiatric conditions, age and consumer behaviour, and organizational neuroscience. These application domains do not necessarily derive from consumer neuroscience, although they are founded on the same ...
Sven Braeutigam, Peter Kenning
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Ethics of Consumer Neuroscience
2022This chapter on the ethics of consumer neuroscience presents and discusses a range of relevant ethical principles and guidelines. The chapter outlines the beginning of the discussion on the ethics of neuromarketing, which started more than 15 years ago. The chapter contributes to this discussion by arguing that there is a need to differentiate between,
Sven Braeutigam, Peter Kenning
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2020
Consumer neuroscience is a quickly growing discipline that harnesses both theoretical principles and applied measures from the decision and affective neurosciences, along with psychophysiology and vision research, in order to explain and predict consumption behaviors.
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Consumer neuroscience is a quickly growing discipline that harnesses both theoretical principles and applied measures from the decision and affective neurosciences, along with psychophysiology and vision research, in order to explain and predict consumption behaviors.
openaire +1 more source