Results 221 to 230 of about 1,444,922 (276)
Some of the next articles are maybe not open access.
Individual Consumer Neuroscience
2022This chapter on individual consumer neuroscience discusses decision-making and choices of individual actors (i.e. consumers) whose utility level as well as decision-making does not depend on the behaviour of other actors. A typical example is the buying decision of an individual consumer.
Sven Braeutigam, Peter Kenning
openaire +1 more source
Commercial Consumer Neuroscience
2022This chapter focuses on research in commercial consumer neuroscience, which is a subfield of consumer neuroscience and often simply denoted as neuromarketing. Commercial consumer neuroscience concerns the application of neuroscience by companies for the purposes of product development, branding, and marketing.
Sven Braeutigam, Peter Kenning
openaire +1 more source
The Road to Consumer Neuroscience
2022This chapter provides an overview of the definition, the broader aims, and the origins of consumer neuroscience. In addition, the relationship between consumer neuroscience and neuroeconomics is discussed. Subsequently, the chapter provides an outline of core concepts and models that are common in consumer and marketing research.
Sven Braeutigam, Peter Kenning
openaire +1 more source
2022
This chapter addresses research related to social consumer neuroscience, a subfield of consumer neuroscience that focuses on interdependences between the consumer and other actors (e.g. family members or peers). A typical example for a research issue in this subfield is the decision of a consumer to trust a friend or a family member in a consumption ...
Sven Braeutigam, Peter Kenning
openaire +1 more source
This chapter addresses research related to social consumer neuroscience, a subfield of consumer neuroscience that focuses on interdependences between the consumer and other actors (e.g. family members or peers). A typical example for a research issue in this subfield is the decision of a consumer to trust a friend or a family member in a consumption ...
Sven Braeutigam, Peter Kenning
openaire +1 more source
Behavior and Information Technology
Affective Computing (AC) has gained increasing attention for its potential to enrich Human–Computer Interaction by enabling technologies to recognise and respond to human emotions. However, there is limited research on how users unconsciously react to AC-
Alvaro Saavedra +3 more
semanticscholar +1 more source
Affective Computing (AC) has gained increasing attention for its potential to enrich Human–Computer Interaction by enabling technologies to recognise and respond to human emotions. However, there is limited research on how users unconsciously react to AC-
Alvaro Saavedra +3 more
semanticscholar +1 more source
Translational Consumer Neuroscience
2022This chapter on translational consumer neuroscience discusses some emergent and largely independent topics, such as cultural neuroscience, psychiatric conditions, age and consumer behaviour, and organizational neuroscience. These application domains do not necessarily derive from consumer neuroscience, although they are founded on the same ...
Sven Braeutigam, Peter Kenning
openaire +1 more source
Ethics of Consumer Neuroscience
2022This chapter on the ethics of consumer neuroscience presents and discusses a range of relevant ethical principles and guidelines. The chapter outlines the beginning of the discussion on the ethics of neuromarketing, which started more than 15 years ago. The chapter contributes to this discussion by arguing that there is a need to differentiate between,
Sven Braeutigam, Peter Kenning
openaire +1 more source
Benchmarking : An International Journal
PurposeSustainable consumption has far-reaching implications globally, with promotion of sustainable consumption also identified as one of the sustainable development goals (SDGs).
Salim Khubchandani +2 more
semanticscholar +1 more source
PurposeSustainable consumption has far-reaching implications globally, with promotion of sustainable consumption also identified as one of the sustainable development goals (SDGs).
Salim Khubchandani +2 more
semanticscholar +1 more source
2020
Consumer neuroscience is a quickly growing discipline that harnesses both theoretical principles and applied measures from the decision and affective neurosciences, along with psychophysiology and vision research, in order to explain and predict consumption behaviors.
openaire +1 more source
Consumer neuroscience is a quickly growing discipline that harnesses both theoretical principles and applied measures from the decision and affective neurosciences, along with psychophysiology and vision research, in order to explain and predict consumption behaviors.
openaire +1 more source
Neuroscience and consumer financial behavior
2023Consumer financial behavior is often examined using qualitative and quantitative methods. The purpose of this chapter is to introduce neuroscience as an alternative method that behavioral finance researchers can consider to study consumer financial behavior.
Marc Lim, Weng +14 more
openaire +2 more sources