Results 221 to 230 of about 12,295 (240)

Advancing consumer neuroscience

open access: yesMarketing Letters, 2014
Contains fulltext : 130129.pdf (Publisher’s version ) (Open Access)In the first decade of consumer neuroscience, strong progress has been made in understanding how neuroscience can inform consumer decision making.
Ale Smidts, Ming Hsu, Alan G Sanfey
exaly   +2 more sources

Decision neuroscience and consumer decision making

open access: yesMarketing Letters, 2012
This article proposes that neuroscience can shape future theory and models in consumer decision making and suggests ways that neuroscience methods can be used in decision-making research.
Carolyn Yoon   +2 more
exaly   +2 more sources

Applying EEG in consumer neuroscience

open access: yesEuropean Journal of Marketing, 2018
Purpose This paper aims to review past papers focused on understanding consumer-related topics in marketing and related interdisciplinary fields to demonstrate the applications of electroencephalogram (EEG) in consumer neuroscience. Design/methodology/
Meng-Hsien Lin, Samantha N N Cross
exaly   +2 more sources

Consumer neuroscience on branding and packaging: A review and future research agenda

open access: yesInternational Journal of Consumer Studies, 2023
In an environment of extreme competition, it is essential to have a differentiated brand that adds value to consumer communications through packaging. Neuroscience research techniques have undergone remarkable development, facilitating the understanding ...
VÍCTOR José Cerro Rodríguez   +2 more
exaly   +2 more sources
Some of the next articles are maybe not open access.

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Neuroscience research in consumer behavior: A review and future research agenda

International Journal of Consumer Studies, 2022
Pedro MIGUEL Oliveira   +2 more
exaly  

Methodological structure for future consumer neuroscience research

Psychology and Marketing, 2021
Wenhuan Yu, Matthew Pelowski, Tao Liu
exaly  

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