Results 11 to 20 of about 64,603 (168)

Consumer Segmentation in the Fashion Industry Using Social Media: An Empirical Analysis

Journal of Information and Organizational Sciences, 2023
Social media has developed into a symbolic channel that affects consumer behavior due to the remarkable marketing and ecommerce opportunities that the internet has provided.
Virtika Singhal, Anurupa B. Singh, Vandana Ahuja, Rajat Gera   +3 more
doaj   +1 more source

Current Research Related to Wine Sensory Perception Since 2010

Beverages, 2020
Due to socioeconomic changes, the demand for and interest in alcoholic beverages have recently been increasing. Among various alcoholic drinks, consumer preference for wine could be varied.
Jiyun Yang, Jeehyun Lee
doaj   +1 more source

Consumers' Perceptions of Preconception Health [PDF]

American Journal of Health Promotion, 2013
Purpose. To inform the development of a preconception health (PCH) social marketing plan, we conducted qualitative research with prospective consumers. Approach.
Linda, Squiers, Elizabeth W, Mitchell, Denise M, Levis, Molly, Lynch, Suzanne, Dolina, Marjorie, Margolis, Monica, Scales, Julia, Kish-Doto   +7 more
openaire   +2 more sources

Analysis of Factors Influencing the Determinants of Online Shopping

Dialektika: Jurnal Ekonomi dan Ilmu Sosial, 2020
Online shopping is an activity of buying and selling by utilizing the development of internet technology. The higher level of online shopping consumers has led to the phenomenon of e-commerce, like Zalora and Lazada.
Christian Aditya, Titik Kusmantini, Yuli Liestyana   +2 more
doaj   +1 more source

Food product quality, environmental and personal characteristics affecting consumer perception toward food

Frontiers in Sustainable Food Systems, 2023
Food industries are developing new processing technologies, resulting in the emergence of new product categories, including ready-to-eat meals, functional foods and beverages, and plant-based foods, etc.
Sampurna Rai, Phu Pwint Wai, Pankaj Koirala, Sabri Bromage, Sabri Bromage, Nilesh Prakash Nirmal, Ravi Pandiselvam, Mahmud Ab Rashid Nor-Khaizura, Naresh Kumar Mehta   +8 more
doaj   +1 more source

Meningkatkan Kepuasan Konsumen melalui Consumer Taste Perception terhadap Keputusan Pembelian Ulang pada UMKM Kuliner di Kota Bandung

Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship, 2023
The recovery of culinary MSMEs (Micro, Small, and Medium Enterprises) due to the pandemic is still in the process of moving towards stability. Many MSMEs in Bandung, especially in the culinary sector, have experienced a decline in their business turnover.
Ratih Hadiantini, Aggi Panigoro Sarifiyono, Hani Maharani   +2 more
doaj   +1 more source

RFID and the Perception of Control: The Consumer's View [PDF]

IEEE Engineering Management Review, 2005
Consumers need to feel they have control over the RFID infrastructure before they routinely trust its services.
Oliver Günther 0001, Sarah Spiekermann
openaire   +3 more sources

Exploring the Influence of Sensory Marketing on Brand Perception

Naše Gospodarstvo, 2023
The main purpose of this paper is to investigate how the number, perceived intensity, and frequency of sensory involvement in the consumer-brand relationship, impact brand perception.
Krupka Zoran
doaj   +1 more source

Role of consumer ethnocentrism on purchase intention toward foreign products: Evidence from data of Vietnamese consumers with Chinese products

Heliyon, 2023
This study aims to determine the influence of consumer ethnocentrism and general country image on Vietnamese consumers' perception of product origin and purchase intention toward Chinese goods.
Ngoc Ha Nguyen, Trung Kien Dao, Thanh Thuy Duong, Tuan Thanh Nguyen, Van Ky Nguyen, Thi Lanh Dao   +5 more
doaj   +1 more source

Marketing research of consumer perception [PDF]

Marketing (Beograd. 1991), 2011
Perception involves the collection, processing and interpretation of information through sensory receptors and represents the reality of an individual.
Rodić Jelena, Budimirčević Kristina
doaj   +1 more source