Results 41 to 50 of about 64,603 (168)

Testing the Relationship Between Referral Marketing, Consumer Perception and Brand Loyalty In Ayurvedic Products Amongst Women

Asia Pacific Journal of Health Management, 2022
Ayurveda is an ancient medical method that uses a variety of floras and herbs in preventing sickness and maintaining healthy lifestyle in the Indian Sub-continent.
Sakshee Singh, Garima Malik
doaj   +1 more source

Consumer Perception of Food-To-Go Products

Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2017
This paper is focused on the perception of Czech consumers of food‑to‑go products. The popularity and consumption of these products are growing around the Europe except the Czech Republic. The data in this article were collected through focus groups (n = 32), eye‑tracking and in‑depth interviews (n = 54). Focus groups and in‑depth interviews identified
Drexler, Denis, Mokrý, Stanislav, Dufek, Ondřej   +2 more
openaire   +3 more sources

Aesthetic Perception and Consumer Behavior:

Maketingu Janaru, 2019
The purpose of this article is to present a review of the literature on aesthetics to shed light on how aesthetic perception can be related to consumer decision-making and purchase behavior. As the great success of design-oriented companies such as Apple
Jaewoo Park, Taku Togawa
doaj   +1 more source

A Research on the Determination of Consumer Perceptions Related to Guerrilla Marketing Methods: Sample of Izmir Province

Emerging Markets Journal, 2017
In developing technology and differentiating markets, businesses have resorted the way of increasing their competitiveness by taking advantage of new marketing methods in order to stand out in the market.
Ebru Onurlubaş
doaj   +1 more source

Harmonizing Intentions and Actions: Consumer Perception Elements in Halal-Certified Food Purchases Among Muslims

Changing Societies & Personalities
This study aims to bridge the intention-behavior gap by investigating the role of consumer perception in the variability of individuals’ intentions to take action on Halal-certified food (HCF).
Chairy Chairy, Jhanghiz Syahrivar, Hardius Usman, Nucke Widowati Kusumo Projo   +3 more
doaj   +1 more source

The Effect of Atmosphere Perception, Perceived Value, And Hedonic Value on Consumer Loyalty Through The Service Quality of Warunk Upnormal

Indonesian Journal of Business and Entrepreneurship, 2020
This study aimed to analyze the effect of the atmospheric stimulus, perceived value, and hedonic values on consumer loyalty through the service quality of Warunk Upnormal and formulate managerial implications of consumer loyalty.
Resty Anugrah Kusmarini, Ujang Sumarwan, Megawati Simanjuntak   +2 more
doaj   +1 more source

Consumers' perceptions of milk safety

, 2002
Several times during the last decade consumers have been warned about different incidents concerning food safety, like, salmonella in eggs, cheese and poultry, and pesticides residues in tomatoes. The problem of food safety is still to be a largely latent concern for consumers.
Novoselova, T., Meuwissen, M.P.M., van der Lans, I.A., Valeeva, N.   +3 more
openaire   +3 more sources

Influence of Consumer Trust, Return Policy, and Risk Perception on Satisfaction with the Online Shopping Experience

Systems
This study examines the interplay of consumer trust, return policies, and risk perception in shaping satisfaction with online shopping experiences in a business to consumer e-commerce context.
Francisco Hipólito, Álvaro Dias, Leandro Pereira   +2 more
doaj   +1 more source

The Role of Consumer Experiences in Building the image of brands: A Study in Airlines

Revista Brasileira de Pesquisa em Turismo, 2015
Studies on brand and consumer experience gained emphasis from the twentieth century, however the relationship between these themes still has gaps. Therefore, this study examines the role of consumer experiences in building the brand image through the ...
Ana Iris Tomás Vasconcelos, Diego de Queiroz Machado, Silvio Romero de Almeida, Danielle Miranda de Oliveira Arruda, Fátima Regina Ney Matos   +4 more
doaj   +1 more source

Perception and Trust Construction in Rural Livestreaming E-Commerce: Evidence from Consumer Purchase Intention in Emerging Economies

Journal of Theoretical and Applied Electronic Commerce Research
Against the backdrop of the rapid development of digital marketing in emerging economies, livestreaming e-commerce provides a new pathway for products from resource-constrained regions to overcome geographical limitations and expand market channels ...
Miao Wang, Zixuan Zhou, Qingjun Chen, Delian Xu, Shiqun Yuan, Guangfan Sun   +5 more
doaj   +1 more source