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Exploring the Influence of Sensory Marketing on Brand Perception
Naše Gospodarstvo, 2023 The main purpose of this paper is to investigate how the number, perceived intensity, and frequency of sensory involvement in the consumer-brand relationship, impact brand perception.
Krupka Zoran
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Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship, 2023 The recovery of culinary MSMEs (Micro, Small, and Medium Enterprises) due to the pandemic is still in the process of moving towards stability. Many MSMEs in Bandung, especially in the culinary sector, have experienced a decline in their business turnover.
Ratih Hadiantini +2 more
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Marketing research of consumer perception [PDF]
Marketing (Beograd. 1991), 2011 Perception involves the collection, processing and interpretation of information through sensory receptors and represents the reality of an individual.
Rodić Jelena, Budimirčević Kristina
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Innovativeness and consumer involvement in the Chinese market [PDF]
, 2006 There are many markets where two technologies co-exist and compete and predicting consumer choice in this situation is difficult. Existing theories such as the diffusion of innovation go some way to explaining the initial take up of the new technology ...
Hynes, N., Lo, S.
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Consumer Perceptions of Price (Un)Fairness [PDF]
Journal of Consumer Research, 2003 A series of studies demonstrates that consumers are inclined to believe that the selling price of a good or service is substantially higher than its fair price. Consumers appear sensitive to several reference points—including past prices, competitor prices, and cost of goods sold—but underestimate the effects of inflation, overattribute price ...
Bolton, L.E., Warlop, Luk, Alba, J.W.
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MODEL PERSAMAAN STRUKTURAL UNTUK MENGETAHUI PERSEPSI KONSUMEN TERHADAP BUAH IMPOR
E-Jurnal Matematika, 2020 This research is aimed to determine the factors that significantly influence consumer perception in buying imported fruits using structural equation modeling (SEM) analysis.
I KADEK TEGUH PRADANA +2 more
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Consumer Perception of Charolais Mixed Breed (Lembu Sado) Meat Consumption in Terengganu, Malaysia
Jurnal Manajemen & Agribisnis, 2022 Charolais mixed breed, also known as Lembu Sado locally, is a quite new cattle breed in Malaysia. Lembu Sado usually been raised in certain states in Malaysia such as Terengganu, Kelantan, Pahang, and Johor.
Ain Dania Badrul Hisham +4 more
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Do Social Media Likes Affect Food Consumption?
BusinessesSocial norms can affect food consumption. Although social media could be used to disseminate such norms, there is limited experimental research on the subject.
Maria Mamalikou +2 more
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CSR practices and consumer perceptions
Journal of Business Research, 2013 Researchers and companies are paying increasing attention to corporate social responsibility (CSR) programs and the reaction to them by consumers. But despite such corporate efforts and an expanding literature exploring consumers' response to CSR, it remains unclear how consumers perceive CSR and which "Gestalt" consumers have in mind when considering ...
Öberseder, Magdalena +2 more
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The Influence of Social Media-like Cues on Visual Attention—An Eye-Tracking Study with Food Products
Journal of Eye Movement ResearchSocial media has developed into a leading advertising platform, with Instagram likes serving as visual cues that may influence consumer perception and behavior. The present study investigated the effect of Instagram likes on visual attention, memory, and
Maria Mamalikou +2 more
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