Results 21 to 30 of about 715,148 (295)

Marketing research of consumer perception [PDF]

Marketing (Beograd. 1991), 2011
Perception involves the collection, processing and interpretation of information through sensory receptors and represents the reality of an individual.
Rodić Jelena, Budimirčević Kristina
doaj   +1 more source

MODEL PERSAMAAN STRUKTURAL UNTUK MENGETAHUI PERSEPSI KONSUMEN TERHADAP BUAH IMPOR

E-Jurnal Matematika, 2020
This research is aimed to determine the factors that significantly influence consumer perception in buying imported fruits using structural equation modeling (SEM) analysis.
I KADEK TEGUH PRADANA, NI KETUT TARI TASTRAWATI, I PUTU EKA NILA KENCANA   +2 more
doaj   +1 more source

Consumer Perception of Charolais Mixed Breed (Lembu Sado) Meat Consumption in Terengganu, Malaysia

Jurnal Manajemen & Agribisnis, 2022
Charolais mixed breed, also known as Lembu Sado locally, is a quite new cattle breed in Malaysia. Lembu Sado usually been raised in certain states in Malaysia such as Terengganu, Kelantan, Pahang, and Johor.
Ain Dania Badrul Hisham, Nurul Aisyah Mohd Suhaimi, Nalini Arumugam, Norhariani Mohd Nor, Dikky Indrawan   +4 more
doaj   +1 more source

Do Social Media Likes Affect Food Consumption?

Businesses
Social norms can affect food consumption. Although social media could be used to disseminate such norms, there is limited experimental research on the subject.
Maria Mamalikou, Konstantinos Gkatzionis, Malamatenia Panagiotou   +2 more
doaj   +1 more source

The Influence of Social Media-like Cues on Visual Attention—An Eye-Tracking Study with Food Products

Journal of Eye Movement Research
Social media has developed into a leading advertising platform, with Instagram likes serving as visual cues that may influence consumer perception and behavior. The present study investigated the effect of Instagram likes on visual attention, memory, and
Maria Mamalikou, Konstantinos Gkatzionis, Malamatenia Panagiotou   +2 more
doaj   +1 more source

LOYALITAS KONSUMEN DITINJAU DARI PERSEPSI TERHADAP CITRA PERUSAHAAN

Jurnal Psikologi Undip, 2012
This research aims to empirically examine the relationship between perception of corporate image and consumer loyalty. The hypothesis accompanying this research was a positive relationship between perception of corporate image and customer loyalty ...
Retno Putri Sayekti, George Hardjanta, Anna Dian Savitri   +2 more
doaj   +1 more source

Consumers' Perceptions of Preconception Health [PDF]

American Journal of Health Promotion, 2013
Purpose. To inform the development of a preconception health (PCH) social marketing plan, we conducted qualitative research with prospective consumers. Approach. We present formative findings based on the four Ps of social marketing: product, price, promotion, and place. Setting. We conducted focus groups with 10 groups of women in Atlanta, Georgia, in
Linda, Squiers, Elizabeth W, Mitchell, Denise M, Levis, Molly, Lynch, Suzanne, Dolina, Marjorie, Margolis, Monica, Scales, Julia, Kish-Doto   +7 more
openaire   +2 more sources

AMR Consumer Perceptions Survey [PDF]

, 2021
As part of the UK national action plan on antimicrobial resistance (AMR), the Food Standards Agency (FSA) is working to improve the scientific evidence base around consumer perceptions and understanding. A consumer survey was carried out in 2016 and 2019, and replicated in 2021, to understand current views and awareness, and to identify any changes ...
Rebecca Gillespie, Maya King
openaire   +1 more source

Key Drivers of Consumption, Conceptual, Sensory, and Emotional Profiling of Cheeses Based on Origin and Consumer Familiarity: A Case Study of Local and Imported Cheeses in Greece

Gastronomy
The origin of a product, consumer familiarity, and purchasing identity are factors that affect the perception of cheese consumption. The present study aims at identifying consumers’ conceptualizations and attitudes towards local Greek cheeses of the ...
Malamatenia Panagiotou, Efstathios Kaloudis, Danai Ioanna Koukoumaki, Vasiliki Bountziouka, Evangelia Giannakou, Margarita Pandi, Konstantinos Gkatzionis   +6 more
doaj   +1 more source

The Role of Subjective Culture on Consumer Perception towards Service Quality Delivery

Journal of Business and Social Review in Emerging Economies, 2016
Objective: The purpose of this paper is to describe the role of subjective culture in influencing the relationship between service quality and consumer perception.
Tiara Turay
doaj   +1 more source