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Business Psychology Analysis of Consumer Purchasing Factors: A Literature Review [PDF]
Proceedings of the International Conference on Economic, Management, Business and Accounting, ICEMBA 2022, 17 December 2022, Tanjungpinang, Riau Islands, Indonesia, 2023 . Owners of businesses must have a firm grasp of the fundamentals of marketing and consumer psychology, particularly the distinction between wants and needs.
Rinandita Wikansari +4 more
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Charging Strategy for Electric Vehicles Considering Consumer Psychology and Trip Chain
Frontiers in Energy Research, 2021 As a kind of movable storage device, the electrical vehicles (EVs) are able to support load shaving through orderly charging. The existing researches mostly focus on the design of EVs charging control technology with little consideration of trip-chain ...
Jiwei Gou +7 more
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Consumer Psychology Based Optimal Portfolio Design for Demand Response Aggregators
Journal of Modern Power Systems and Clean Energy, 2021 Demand response (DR) has received much attention for its ability to balance the changing power supply and demand with flexibility. DR aggregators play an important role in aggregating flexible loads that are too small to participate in electricity ...
Yunwei Shen +4 more
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Aesthetics and Consumer Psychology
Japan Marketing Journal, 2019 The purpose of this special issue is the reconsideration of what constitutes beautiful design based on a discussion of aesthetics and consumer psychology. Previous research has indicated that aesthetics is one of the important design elements because it promotes customer’s choice behavior and leads to higher customer satisfaction. In this special issue,
Hiroaki Ishii
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When consumer decisions are moral decisions: Moral Foundations Theory and its implications for consumer psychology [PDF]
Journal of Consumer PsychologyAlthough researchers have considered the role of morality in consumer psychology over the years, such investigations often fail to (a) recognize the different values that consumers might hold, and (b) provide proper context for why different moral ...
Guilherme Ramos +3 more
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Research on commodity business value and customer value of e-commerce platforms: Based on consumer psychology and cognition. [PDF]
Front Psychol, 2022 Fu R, Zheng B, Wen J, Xie L.
europepmc +3 more sources
Impact of Pricing on Consumer Psychology [PDF]
International Journal of Trend in Scientific Research and Development, 2018 The main purpose of this research is to measure the impact of pricing strategies on consumers psychology and consumer buying behavior. This study theoretically examines the impact of pricingstrategies used by companies on buying behavior of consumers. Main focus of researcher is to determine the effects of pricing strategies on consumer psychology. The
Madhushri Sharma
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The Consumer Psychology of Fun
, 2020 From amusement parks to casinos, cruises to video games, large sectors of the economy market consumer fun. Yet surprisingly, little research has been devoted to understanding the consumer psychology of fun—both the experience and its main psychological drivers in marketplace settings. This dissertation aims to develop a psychological theory of consumer
T. S. Oh
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Cogent Business & ManagementConsumer psychology, consumer experience, consumer satisfaction, and organizational performance constitute domains that exert a direct or indirect influence on a company’s operational efficacy.
Petr Suchánek, Simona Činčalová
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Behavioral SciencesAlthough there are studies in the literature investigating the effect of social media marketing activities (SMMAs) on brand equity and purchase intentions, scant information is available regarding consumers’ attachment to social media (ASM) and usage ...
Cem Karayalçın, Eyyup Yaraş
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