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Research on the Effect of Consumer Psychology on Advertising Creativity Communication [PDF]
SHS Web of Conferences, 2023 Advertising creativity, as one of the important goals of the development of contemporary media, has an irreplaceable position in the news innovation industry, and the ability of advertising creativity, is the main social competitiveness of a news media ...
Zhai Yimeng
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The Effect of Fashion Psychology on the Consumer in Light of COVID-19 [PDF]
Journal of Architecture, Art & Humanistic Science, 2023 Clothes emphasize the way that person thinks, sees and feels about himself, , as it includes the shape of personality and its characteristics, so fashion is a silent language that speaks eloquently about a person's thinking , identity and affects the ...
Mai samir Kamel
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Commodity Recommendation Model Integrating User Psychological Data Analysis
Frontiers in Psychology, 2022 E-commerce recommendation plays an irreplaceable role in alleviating product information overload and improving consumers’ personalized experience and sales conversion rate.
Yan Xu, Wantian Cui
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Reconsidering the path for neural and physiological methods in consumer psychology
Journal of Consumer Psychology, 2023 Recent decades have witnessed a burst of neuroscience research investigating mental and physiological processes central to consumer behavior, including sensory perception, memory, and decision‐making. Nonetheless, few publications that include neural and
J. Clithero +3 more
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The Impact of Multimedia Video Marketing on Consumer Psychology and Behavior
Mobile Information Systems, 2022 The in-depth development of the multimedia era has caused network video marketing to gradually penetrate into social production and daily life, and the network self-media platform has also played its own advantageous hand and established links in the ...
YuJia Han, H. Kim, Tian Lan
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The impact of consumer psychology on university brand choice
Journal of Innovations and Sustainability, 2022 Purpose. The purpose of this study is to how the university brand wins the psychology of college students, and discusses the decision-making behavior of college students’ school choice and university brand based on consumer psychology.
Rui Liang
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Determinants of Consumer Purchases in the Perspective of Business Psychology
Apollo, 2023 Technology's quick advancement has compelled businesses to employ the most modern business practices, including e-commerce. However, a lot of businesses fail to take internal HR into account while aiming for company success. They believe that the machine
Silvy Sondari Gadzali
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Video Game Addiction and Emotional States: Possible Confusion Between Pleasure and Happiness?
Frontiers in Psychology, 2020 Internet gaming disorder is characterized by a severely reduced control over gaming, resulting in an increasing gaming time and leading to negative consequences in many aspects of the individual life: personal, family, social, occupational and other ...
Lucio Gros +4 more
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International Journal of Integrated Care, 2023 Introduction: Although the patient experience of integrated care has been documented for several chronic conditions, little is known in the context of rheumatic and musculoskeletal diseases (RMDs).
Nicola Spezia +4 more
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Studi Fenomenologis Interaksi Kuasa pada Relasi Perkawinan Wirausahawan Perempuan di Indonesia
Insan, 2017 Prevalensi wirausahawan perempuan semakin meningkat dari tahun ke tahun. Perempuan memiliki peranan yang semakin nyata dalam menyumbangkan pertumbuhan ekonomi dalam skala global.
Jony Eko Yulianto +5 more
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