Rationally Trust, but Emotionally? The Roles of Cognitive and Affective Trust in Consumer Imitation Intention Toward Influencers in Short-Form Live Commerce. [PDF]
Chen Y, Kim B.
europepmc +1 more source
Improving access to new technologies: An experiment with Kenyan input sellers
Abstract Agrodealers play a critical role in rural economies, selling essential inputs for agricultural production, stocking new products, and providing farmers with technical advice. However, uncertainty can discourage them from stocking newer, less familiar products, limiting the availability of innovative technologies and leading to market failures ...
Sarah W. Kariuki +6 more
wiley +1 more source
Service quality and repurchase intention in Chinese live commerce: The mediating role of trust and the moderating effect of generational differences. [PDF]
He C, Bernarte RP.
europepmc +1 more source
Risk management externalities in agrifood supply chains
Abstract Firms may under‐ or over‐invest in risk management from the social planner's perspective, resulting in a negative externality on other economic agents in the supply chain. The externality of risk management is particularly relevant for agrifood supply chains, which frequently experience disruptions and play a primary role in preventing major ...
Jeffrey Hadachek, Meilin Ma
wiley +1 more source
Consumer responses to upcycled foods in sustainable diets in Korea: a protection motivation theory-based cross-sectional study. [PDF]
Chung J, Kim YG.
europepmc +1 more source
Firm turnover under asymmetric information: Tanzania's agro‐dealer sector
Abstract We study firm turnover (i.e., entry and exit) and its consumer implications in a market characterized by asymmetric information. Using a three‐round census of agro‐dealers in Tanzania's Morogoro Region, we document annual firm entry and exit rates of 33% and 17%, respectively.
Alix Naugler +3 more
wiley +1 more source
Generation Z involvement, cultural identity, and purchase intention in the homestay context: Evidence from tea-culture homestays. [PDF]
Zhang Q, Sun H, Lin Q, Guo W.
europepmc +1 more source
Abstract We estimate the long‐run effect of ethanol plant entry on local corn prices using a long‐horizon difference‐in‐differences framework that combines matching with fixed effects while explicitly accounting for treatment intensity and spatial heterogeneity.
Jinho Jung +2 more
wiley +1 more source
The impact of sports brand image and product quality on consumer satisfaction: the mediating effects of self-image congruence. [PDF]
Fan J +7 more
europepmc +1 more source
Abstract This study used photovoice methodology to explore Asian Americans' perspectives on the root causes and protective factors of firearm violence in their communities. Photovoice provided a participatory platform for community members to document lived experiences and identify priorities for change.
Tsu‐Yin Wu +4 more
wiley +1 more source

