Results 71 to 80 of about 5,266,289 (281)

Leveraging Machine Learning to Analyze Influencer Credibility’s Impact on Brand Admiration and Consumer Purchase Intent in Social Media Marketing

Human Behavior and Emerging Technologies
This study harnesses the power of machine learning to unravel the intricate dynamics of influencer credibility in shaping brand admiration and consumer purchase intent within the realm of social media marketing.
Karam Zaki, Abrar Alhomaid, Hany Shared
doaj   +1 more source

Exploring brand trust, experience, and repurchase intention in halal fashion: The role of e-WOM

Asian Journal of Islamic Management
Purpose – This study examines how brand trust, experience, and repurchase intention affect halal fashion purchase decisions mediated by electronic word of mouth (e-WOM) Methodology – This study employs survey data from 198 respondents using the Elzatta ...
Mufti Alam Adha, Inda Lestari, Faiza Husnayeni Nahar   +2 more
doaj   +1 more source

Consumer experience in phone communication in the service purchasing process

Annales Universitatis Mariae Curie-Skłodowska, sectio H – Oeconomia, 2019
Theoretical background: Consumers today are presented with a myriad of opportunities through the purchase process can be realized (Yrjölä et al., 2018, p. 1133). Customer journey can be defined as a buyer’s behaviour in multi (omni) environment with the goal of finalizing purchase transactions and acquiring positive (seamless, holistic) customer ...
openaire   +2 more sources

Strategy of Triple‐Gradient in Binary Pixels for Flexible Pressure Sensing with High Sensitivity and Wide‐Range Linearity

Advanced Science, EarlyView.
A flexible pressure sensor with triple‐gradient design of conductivity, modulus, and dimension in binary micro‐dome pixels is proposed. Based on precisely‐designed CNT/PDMS matrix, the device exhibits a linear sensitivity of 974.1 kPa−1 across range up to 1.8 MPa (R2 > 0.99), offering an effective strategy for potential applications in healthcare ...
Yifan Liu, Xiao Xu, Fengming Hu, Yuanzhe Liang, Zidong Yin, Biao Qi, Ruolin Liu, Ziyi Dai, Jianyi Luo, Bingpu Zhou   +9 more
wiley   +1 more source

Sustainable Consumer Behavior in Omnichannel Electronics Retailing: Evidence from a Pilot Study

Tér–Gazdaság–Ember
Purpose – Sustainability is becoming increasingly important in shaping consumer behavior in omnichannel retailing. The consumer electronics retail sector, which is characterized by a disproportionately high share of online sales compared other industries
Julius Raether, Bence Végvári, Viktória Szente   +2 more
doaj   +1 more source

Polydopamine Nanoparticle‐Mediated Precise Near‐Infrared Optical Stimulation for Cognitive Enhancement

Advanced Science, EarlyView.
Polydopamine nanoparticles enable a precise, non‐genetic, and transcranial neuromodulation strategy via near‐infrared photothermal stimulation. By activating TRPV1 channels, this approach specifically enhances hippocampal gamma oscillations, thereby rescuing spatial memory deficits in models of perioperative neurocognitive disorder.
Yan‐Bo Zhou, Qiong Xue, Su‐Xuan Hou, Ke‐Yao Zhang, Wei‐Tong Pan, Ting‐Ting Zeng, Yu‐Ge Wang, Daqing Ma, Chenguang Zhao, Pan‐Miao Liu, Jian‐Jun Yang   +10 more
wiley   +1 more source

SENSORY MARKETING AND PURCHASING BEHAVIOR LINKING COFFEE FAMILIES' CULTURE WITH THE CONSUMER [PDF]

Geo Journal of Tourism and Geosites
Sensory marketing focuses on generating a positive experience for users through their senses, their past, their imagination or their emotions; and in tourist businesses such as coffee shops, which share the characteristics of a restaurant and a bar, it
Geraldine TORIBIO-TAMAYO, Jackelin Briggite ROJAS-ROSALES, Diana Carolina MARTÍNEZ-TORRES , Daniel Amadeo ROBLES-FABIAN, Franklin CORDOVA-BUIZA   +4 more
doaj   +1 more source

Critical review of the e-loyalty literature: a purchase-centred framework [PDF]

, 2012
Over the last few years, the concept of online loyalty has been examined extensively in the literature, and it remains a topic of constant inquiry for both academics and marketing managers.
Valvi, AC, Fragkos, K.C., Fragkos, KC, Valvi, Aikaterini C.   +3 more
core   +1 more source

Wearable Electro‐Thermal Haptic Stimulator Driven by a Self‐Powered Tactile Sensor for Realistic Stimulus Replication

Advanced Science, EarlyView.
We present a stimulus‐replicating system combining a tactile sensor with a wearable Peltier thermotactile module and concentric electrotactile electrode. Signals encoding pressure and temperature drive the stimulators to reproduce mechano‐thermal cues on the skin. AlN/PDMS encapsulation and SA/LA PSA ensure mechanical compliance and thermal efficiency.
Ey‐In Lee, Chae‐Young Kang, Kyuhyun Hwang, Jongbaeg Kim, Jin‐Woo Park   +4 more
wiley   +1 more source

Consumer personality, online social interaction, and deep online consumption behavior

Scientific Reports
It aims to explore the positive relationship between consumer personality and deep online consumption behavior, and discover the mediating and moderating roles of online social interaction.
Yueyue Huang, Dengke Yu
doaj   +1 more source