Results 111 to 120 of about 1,064,012 (336)
The objective of this study is to propose a theoretical model where corporate environmental responsibility (CER) influences brand loyalty (BL), perception of brand quality (PQ), brand awareness (BA), and the comparison brand (BC).
Luis Alex Carbajal-Rubio+4 more
doaj +1 more source
Exploring Key Factors Influencing Sports Enthusiasts' Purchase of Sponsored Brands
This research examines the purchasing intentions of soccer enthusiasts in China regarding products from sports sponsorship brands, extending the theory of planned behavior.
Zhaoxia Guo, Jinhui Guo, Shih-Chih Chen
doaj +1 more source
The Role of Internal Communication and Training in Infusing Corporate Values and Delivering Brand Promise: Singapore Airlines' Experience [PDF]
Mark Chong
openalex +1 more source
Subcutaneous implantation of murine Panc02 pancreatic cancer cells depleted of sST2, a soluble decoy receptor for the proinflammatory interleukin‐33 (IL‐33), leads to a decreased number of GLUT4‐positive cancer‐associated adipocytes, reduced levels of the anti‐inflammatory molecule adiponectin, increased phosphorylation of IκBα, elevated Cxcl3 ...
Miho Akimoto+5 more
wiley +1 more source
The Evolution of a Corporate Brand
Its a Book review.
openaire +3 more sources
This study aimed at investigating the relationship of corporate and brand images, quality of services, and customer satisfaction with customer’s loyalty in banking industry in Meybod.
*L. Borhani+3 more
doaj
Impact of Corporate Social Responsibility and Transformational Leadership on Brand Community [PDF]
Karan Chaudhry, Venkat R. Krishnan
openalex +1 more source
Beyond p‐values: Assessing clinical significance in acupuncture research
Abstract In acupuncture randomized controlled trials (RCTs), the proper interpretation of results requires a thorough understanding of key statistical concepts such as p‐value, effect size, and the minimal clinically important difference (MCID). This paper explores the relationships among these metrics and their implications for assessing the clinical ...
Changzhen Gong
wiley +1 more source
Extensão de Marcas Corporativas de Serviços: o Efeito da Similaridade Percebida da Extensão e da Qualidade Percebida da Marca [PDF]
The main objective of this study is to assess the effect of parent brand perceived quality and perceived similarity on the evaluation of corporate service brand extensions.
Luiz Fernando T. Mocellin+3 more
doaj
ABSTRACT Dopaminergic medication and deep brain stimulation (DBS) improve motor symptoms in Parkinson's disease (PD), but levodopa response alone may not predict DBS outcomes. We retrospectively analyzed 19 PD patients undergoing levodopa challenges with and without prior transcranial direct current stimulation targeting a defined PD response network ...
Lukas L. Goede+3 more
wiley +1 more source