Results 241 to 250 of about 380,549 (296)

Research on influencer marketing strategies based on double-layer network game theory. [PDF]

PLoS One
Qiu Z, Han H, Chen Y, Wang T.
europepmc   +1 more source

Mapping sponsorship portfolios in esports: implied strategic continuity and diversification in the league of legends pro league. [PDF]

Front Sports Act Living
Zhu P, Agudamu, Zhao S, Zhang Y.
europepmc   +1 more source

Robots, ledgers, and RevPAR: a blockchain-enabled AI-robotics conceptual model for sustainable hotel revenue and asset management. [PDF]

Front Robot AI
Jackson LA.
europepmc   +1 more source

Environmental Health Practice: An Identity in Crisis. [PDF]

Int J Environ Res Public Health
Barnes J.
europepmc   +1 more source

From capital to climate action: assessing the impact of china's green credit initiative on corporate emissions. [PDF]

Carbon Balance Manag
Wang S, Xia N, Yang M, Peng R, Gu H, Guo G, Li C.   +6 more
europepmc   +1 more source

Longitudinal analysis of usage and public awareness of tyrosine kinase inhibitors for CML. [PDF]

Front Oncol
Schroer AE, Javadi T, Mehta A, Torlak F, McFarland JR, Kumar G, da Silva AL, Benjamin J, Choudhary MM, Sadeghi A, le Coutre P, Blaha MJ, Berning P, Dzaye O.   +13 more
europepmc   +1 more source

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Corporate brand

2015
Vincent-Wayne Mitchell, William S. Harvey   +1 more
  +13 more sources

Corporate branding and corporate brand performance

European Journal of Marketing, 2001
Corporate branding necessitates a different management approach. It requires greater emphasis on factors internal to the organisation, paying greater attention to the role of employees in the brand building process. This paper explores the implications of corporate branding for the management of internal brand resources.
Fiona Harris, Leslie de Chernatony
openaire   +1 more source

Corporate heritage brand management: Corporate heritage brands versus contemporary corporate brands

Journal of Brand Management, 2015
Corporate heritage brands as a symbol of the past, present and future, represent an interesting and potentially valuable source of information on how brands can endure. Corporate heritage brands require a specific brand management approach. The current study contrasts corporate heritage brand management across two corporate brand types.
Cooper, Holly, Merrilees, Bill, Miller, Dale   +2 more
openaire   +2 more sources

Corporate Brand Cube: Building Strong Corporate Brands

2006 International Conference on Management Science and Engineering, 2006
When Chinese companies start shifting their focus from domestic markets to global markets, corporate branding is an unavoidable issue. We propose a model, Corporate Brand Cube Model (CBCM), to help Chinese companies in their corporate branding. The CBCM is an extension of the current corporate branding frame.
An Shi, Gao Liang, Wang Jian
openaire   +1 more source