Results 111 to 120 of about 1,168,407 (380)
The role of corporate image and extension similarity in service brand extensions [PDF]
, 2000 Ko de Ruyter, Martin Wetzels
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'TV Format Protection through Marketing Strategies?' [PDF]
, 2008 Commercially successful programme ideas are often imitated or adapted. Television formats, in particular, are routinely copied. Starting from radio formats in the 1950s to game shows and reality programme formats of today, producers have accused others ...
Singh, Sukhpreet
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Agribusiness, EarlyView.ABSTRACT Sustainability labels can help support consumers select more socially and environmentally friendly options, thereby enhancing returns for conscientious producers and promoting the transition to a more sustainable food system. However, consumer confusion regarding labels' meaning undermines their effectiveness.
Monika Hartmann +4 more
wiley +1 more source
Code of conduct for bioethics branded 'soft' on corporate ties [PDF]
, 2002 Nell Boyce
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, 2008 Prior research into corporate branding, of which corporate image is a key construct, has focused primarily on products. There has, however, been limited academic research focusing on corporate branding in the leisure services sector.
Bridson, Kerrie +3 more
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Corporate brand management imperatives: Custodianship, credibility, and calibration [PDF]
, 2012 Copyright 2012 by The Regents of the University of California. All rights reserved.Marshaling case study research insights, this article advances our knowledge of the strategic management of corporate brands. Strategic corporate brand management requires
Balmer, JMT
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Bubbles Acting as Micro End‐Effectors for Dexterous Manipulation and Sensing in Aqueous Environment
Advanced Intelligent Systems, Volume 7, Issue 3, March 2025.Inspired by bubbles, this article proposes a low‐cost method for multifunctional manipulation and sensing using microbubbles in aqueous environments. Bubbles are easily generated in situ, enabling the safe and adaptive handling of microobjects and sensing of microforces and surface textures.
Zichen Xu, Qingsong Xu
wiley +1 more source
BJS (British Journal of Surgery), EarlyView., 2020 Recommendations for clinical and molecular identification of LS, surgical and endoscopic management of LS‐associated colorectal cancer and preventive measures for cancer were produced. The emphasis was on surgical and gastroenterological aspects of the cancer spectrum.
T. T. Seppälä +18 more
wiley +1 more source
American Journal of Community Psychology, EarlyView.Abstract In the U.S., crime and violence are concentrated in cities that have lost industry and population due to economic disinvestment and structurally racist policies. Researchers, practitioners, and policymakers have called for community‐level approaches that reduce violence in these cities by improving unsafe physical environments, increasing ...
Laney A. Rupp +9 more
wiley +1 more source
The Added Value of Corporate Brands [PDF]
This study shows that different types of associations regarding a company have different effects on customers' product evaluations. Associations with a company's ability influenced quality perceptions of products marketed by the company's subsidiaries ...
Berens, G.A.J.M. +2 more
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