Results 151 to 160 of about 1,168,407 (380)
The effects of two kinds of corporate publicity on customer-brand relationship [PDF]
, 2010 Yi Xi, Siqing Peng
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A Primer on Corporate Values [PDF]
, 2010 {Excerpt} Advertising strong, positive corporate values is à la mode. Why? In a globalizing world, meaningful values can, for example, instill a sense of identity and purpose in organizations; add spirit to the workplace; align and unify people; promote ...
Serrat, Olivier
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“Because everybody's different”: Co‐designing body donor program consent processes
Anatomical Sciences Education, EarlyView.Abstract While it is broadly accepted that body donation for anatomical education should rely on informed consent, consent processes vary substantially. Best practice guidelines for body donation are typically published by anatomical societies and may not reflect details valued by prospective donors or the educators and students who utilize donor ...
Georgina C. Stephens
wiley +1 more source
Corporate brand communication represents a distinctive approach to corporate communication by focusing on the corporate brand. Adopting a total corporate communication perspective, corporate brand communication comprises, promissory, primary, secondary, tertiary, and quaternary communication. Increasingly, organizations focus on their corporate brand/s
openaire +3 more sources
An initial classification of branding strategy in Australian arts organisations
, 2008 This research examined the corporate branding approaches and strategies adopted by six prominent Australian arts and cultural organisations. The aim of this exploration was to identify patterns in branding across different arts and cultural organisations,
Harrison, Paul, Massi, Marta
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Anatomical Sciences Education, EarlyView.Abstract Entertainment is deeply rooted in education, from wise‐cracking teachers to health documentaries. In the context of anatomy, this already complex relationship is entwined with deeply significant ethical considerations, often related to the field's reliance on human tissue, yet it remains unexplored.
Lucas D. Wilmshurst +4 more
wiley +1 more source
Corporate Brand Management of SK
ASIA MARKETING JOURNAL, 2018 SK group has been a pioneer in overall brand management and, more recently, in CSR-imbedded brand management. SK vision of “improving itself to give greater happiness to all of its customers” and the symbol mark of “Wings of Happiness” are some good examples of integrating distinct brand identities of various member companies.
openaire +4 more sources
THE EFFECTIVENESS OF CORPORATE BRANDING STRATEGY IN MULTI-BUSINESS COMPANIES [PDF]
, 2011 Masoumeh Hosseinzadeh Shahri
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Journal of the Association for Information Science and Technology, EarlyView.Abstract Using intersectionality as a critical theoretical framework and analytical tool, this study investigated the HIV/AIDS information practices of Black sexual minority men (SMM). Twenty‐two Black SMM were interviewed about their HIV/AIDS‐related information practices.
Megan Threats
wiley +1 more source
Branding the Games: Commercialism and the Olympic City [PDF]
, 2009 This chapter examines the role of branding and sponsorship in the Olympic games - with particular reference to the urban. The chapter identifies tensions between Olympic values, branding activities and a projected legacy.
MacRury, Iain
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