Results 11 to 20 of about 6,571 (284)
The corporate branding in international operations
Internext: Revista Eletrônica de Negócios Internacionais, 2017 Corporate branding is increasingly gaining relevance in companies’ internationalization; however, few studies directly address the influence and use of corporate branding in processes of internationalization.
Juliana Rodrigues +4 more
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Cogent Business & Management, 2020 The goal of this article was to explore internal stakeholders’ emotional attachment and corporate brand perceptions through corporate storytelling for branding. Due to the nature of the research questions, the research was purely qualitative in nature. A
Brighton Nyagadza +2 more
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Comunicação e Sociedade, 2012 2001 marked the tenth anniversary of a seminal article on corporate branding written by the distinguished English advertising consultant Stephen King (1991). In this article King’s contribution to the emergent theory relating to corporate branding in the
John M. T. Balmer
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Corporate Social Responsibility as a Tool for Employer Branding and Accounting Disclosures
BizInfo, 2023 Corporate social responsibility is seen as an integral part of business, and organizations should sincerely include social duties towards internal and external stakeholders in their operations. It is essential for employers to focus on deepening the bond
Miljan Adamović +2 more
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Impact of HR practices on corporate image building in the Indian IT sector [PDF]
Problems and Perspectives in Management, 2021 HR practices have been always significant for researchers and industries because of the large expansion of the companies in various fields, which requires leaders who can identify and introduce innovative and effective HR practices to utilize and retain ...
Renu Rana +2 more
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Bulletin of the Transilvania University of Braşov: Series VII: Social Sciences, Law, 2020 The purpose of this article is to provide an in-depth approach to the theoretical issues stated about brands and branding from a cultural perspective.
A. Briciu, V.A. Briciu
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MIX: Jurnal Ilmiah Manajemen, 2019 This study examined the influence of internal corporate branding on brand citizenship behavior. Research conduct on leading telecommunications services companies in the city of Malang.
Agus Purnomo
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STRATEGI KOMUNIKASI PEMASARAN DALAM MEMBANGUN BRAND IMAGE DI SYAFA’AT MARCOMM AGENCY
Lektur, 2023 Abstrak Tujuan penelitian ini adalah untuk mengetahui dan mendeskripsikan strategi komunikasi pemasaran yang dilakukan oleh Syafa’at Marcomm dalam membangun brand image.
Carissa Ervania, Suranto Aw
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Kompartemen: Jurnal Ilmiah Akuntansi, 2020 Tujuan dari penelitian ini untuk mengukur pengaruh terhadap profitabilitas. Metode pengumpulan data dengan menganalisi laporan keuangan terkait dengan Corporate Social Responbillitiy dengan Cause Branding dan Venture Phillanthrophy terhadap ...
Febiana Sulasti, Sidik Bakhtiar
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CORPORATE BRANDING COWORKING PLACE IN BANDUNG (CORPORATE BRANDING COWORKING SPACE DI BANDUNG)
Edutech, 2017 The title of this research is “Corporate Branding Coworking Space in Bandung” with the subtitle is “Descriptive Study of Corporate Branding Coworking Space in Bandung to Create Product Differentiation”.
Dewi Damayanti +2 more
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