Results 11 to 20 of about 123,879 (300)

Transformational Leadership and Corporate Reputation: Mediation Effects of Employer Branding

Journal of Management and Research, 2020
The purpose of this paper is to examine the impact of transformational leadership and corporate reputation on employer branding by testing a hypothesized model. This study employed a quantitative online survey technique.
Muhammad Zeesahn, Tariq Waheed Qureshi, Shahid Bashir, Usman Ahmed   +3 more
doaj   +1 more source

The corporate branding in international operations

Internext: Revista Eletrônica de Negócios Internacionais, 2017
Corporate branding is increasingly gaining relevance in companies’ internationalization; however, few studies directly address the influence and use of corporate branding in processes of internationalization.
Juliana Rodrigues, Bruno Giovanni Mazzola, Mariana Bassi Sutter, Ney Nakazato Miyahira, Maria Tereza Leme Fleury   +4 more
doaj   +1 more source

Corporate brands: what’s new?

Comunicação e Sociedade, 2012
2001 marked the tenth anniversary of a seminal article on corporate branding written by the distinguished English advertising consultant Stephen King (1991). In this article King’s contribution to the emergent theory relating to corporate branding in the
John M. T. Balmer
doaj   +1 more source

Exploring internal stakeholders’ emotional attachment & corporate brand perceptions through corporate storytelling for branding

Cogent Business & Management, 2020
The goal of this article was to explore internal stakeholders’ emotional attachment and corporate brand perceptions through corporate storytelling for branding. Due to the nature of the research questions, the research was purely qualitative in nature. A
Brighton Nyagadza, Ernest M. Kadembo, Africa Makasi   +2 more
doaj   +1 more source

Ethical branding and corporate reputation [PDF]

, 2005
This paper explores the concept of ethical branding and its link to corporate reputation. Brands have traditionally been studied only as an economic construct. Brands, as a social construct, have not yet been fully understood due to the lack of research.
Fan, Y
core   +1 more source

Heritage branding orientation: The case of Ach. Brito and the dynamics between corporate and product heritage brands [PDF]

, 2016
The notion of heritage branding orientation is introduced and explicated. Heritage branding orientation is designated as embracing both product and corporate brands and differs from corporate heritage brand orientation which has an explicit corporate ...
A Bargenda, A Blombäck, A Blombäck, A Blombäck, A Rindell, A Rindell, AM Fionda, BT Hudson, BT Hudson, C Baumgarth, C Baumgarth, C Welch, CD Simms, E Gummesson, E Wallace, Fernando Pinto Santos, H Cooper, H Cooper, H Gundlach, HY Wong, HY Wong, HY Wong, J Evans, J Gromark, J Napoli, J Schroeder, JMT Balmer, JMT Balmer, JMT Balmer, JMT Balmer, JMT Balmer, JMT Balmer, JMT Balmer, JMT Balmer, JMT Balmer, JMT Balmer, JMT Balmer, JMT Balmer, JMT Balmer, JMT Balmer, JMT Balmer, John M T Balmer, K-P Wiedmann, K-P Wiedmann, M Alvesson, M Burghausen, M Burghausen, M Burghausen, M Urde, M Urde, M Urde, M Urde, Mario Burghausen, MB Beverland, MB Miles, N Alexander, NK Denzin, P Hankinson, P Hankinson, P Hankinson, R Ballantyne, R Piekkari, RE Stake, RE Stake, RK Yin, T Wuestefeld, U Flick, U Hakala   +67 more
core   +2 more sources

BRAND COMMITMENT DAN BRAND PSYCHOLOGICAL OWNERSHIP DALAM MEMEDIASI PENGARUH INTERNAL CORPORATE BRANDING TERHADAP BRAND CITIZENSHIP BEHAVIOR

MIX: Jurnal Ilmiah Manajemen, 2019
This study examined the influence of internal corporate branding on brand citizenship behavior. Research conduct on leading telecommunications services companies in the city of Malang.
Agus Purnomo
doaj   +1 more source

A Cultural Perspective on Brands and Symbol Affirmation. The Theory of Cultural and Iconic Branding Reviewed

Bulletin of the Transilvania University of Braşov: Series VII: Social Sciences, Law, 2020
The purpose of this article is to provide an in-depth approach to the theoretical issues stated about brands and branding from a cultural perspective.
A. Briciu, V.A. Briciu
doaj   +1 more source

Corporate Social Responsibility as a Tool for Employer Branding and Accounting Disclosures

BizInfo, 2023
Corporate social responsibility is seen as an integral part of business, and organizations should sincerely include social duties towards internal and external stakeholders in their operations. It is essential for employers to focus on deepening the bond
Miljan Adamović, Stefan Milojević, Aleksandra Mitrović   +2 more
doaj   +1 more source

Structurally validated scale of measuring the link between corporate storytelling for branding & internal stakeholders’ corporate brand perceptions

Cogent Business & Management, 2020
The research purpose was to assess the link between corporate storytelling for branding and internal stakeholders’ corporate brand perceptions. Nomothetic quantitative explanatory research design anchored on positivist paradigm was applied.
Brighton Nyagadza, Ernest M. Kadembo, Africa Makasi   +2 more
doaj   +1 more source