Political branding: sense of identity or identity crisis? An investigation of the transfer potential of the brand identity prism to the UK Conservative Party [PDF]
, 2015 Brands are strategic assets and key to achieving a competitive advantage. Brands can be seen as a heuristic device, encapsulating a series of values that enable the consumer to make quick and efficient choices.
Aaker D. +45 more
core +3 more sources
Protein pyrophosphorylation by inositol pyrophosphates — detection, function, and regulation
FEBS Letters, EarlyView.Protein pyrophosphorylation is an unusual signaling mechanism that was discovered two decades ago. It can be driven by inositol pyrophosphate messengers and influences various cellular processes. Herein, we summarize the research progress and challenges of this field, covering pathways found to be regulated by this posttranslational modification as ...
Sarah Lampe +3 more
wiley +1 more source
Professional Identity via Virtual Corporate Discourse: Linguistic Perspective
SHS Web of Conferences, 2018 The article is devoted to the linguistic, social and psychological characteristics of the professional identity including its cognitive, behavioural and emotional components. The paper considers the role of virtual corporate discourse in the processes of
Poteryakhina Inna, Bagiyan Alexander
doaj +1 more source
The corporate branding in international operations
Internext: Revista Eletrônica de Negócios Internacionais, 2017 Corporate branding is increasingly gaining relevance in companies’ internationalization; however, few studies directly address the influence and use of corporate branding in processes of internationalization.
Juliana Rodrigues +4 more
doaj +1 more source
Corporate brand identity and effective brand maintenance : the role of brand management practices
, 2021 Raisa Yakimova
openalex +2 more sources
Social Identity Complexity, Corporate Social Responsibility, and Brand Love of Multiple Leagues in Professional Sport [PDF]
, 2022 Chanwook Do +3 more
openalex +1 more source
The role of histone modifications in transcription regulation upon DNA damage
FEBS Letters, EarlyView.This review discusses the critical role of histone modifications in regulating gene expression during the DNA damage response (DDR). By modulating chromatin structure and recruiting repair factors, these post‐translational modifications fine‐tune transcriptional programmes to maintain genomic stability.
Angelina Job Kolady, Siyao Wang
wiley +1 more source
New Perspectives of Corporate Identity in Sports Organizations
Acta Universitatis Carolinae: Kinanthropologica, 2015 This paper deals with the topic of corporate identity in sports. The main objective of this paper is to present new views, trends and tools in building a desirable image for sports organizations using corporate identity tools, including some selected ...
Josef Voráček
doaj +1 more source
Corporate ethical identity as determinant of firm performance : a test of the mediating role of stakeholder satisfaction [PDF]
, 2005 In this article, we empirically assess the impact of the Corporate Ethical Identity (CEI) on the firm's financial performance. Drawing on formulation of both normative and instrumental stakeholder theory, we argue that firms with a strong ethical ...
Berrone, Pascual Alberto +2 more
core +1 more source
Mechanisms of parasite‐mediated disruption of brain vessels
FEBS Letters, EarlyView.Parasites can affect the blood vessels of the brain, often causing serious neurological problems. This review explains how different parasites interact with and disrupt these vessels, what this means for brain health, and why these processes matter. Understanding these mechanisms may help us develop better ways to prevent or treat brain infections in ...
Leonor Loira +3 more
wiley +1 more source