Results 181 to 190 of about 2,511,181 (193)

Corporate identity, corporate branding and corporate marketing ‐ Seeing through the fog

European Journal of Marketing, 2001
John M T Balmer
exaly  

Corporate heritage identity management and the multi-modal implementation of a corporate heritage identity

Journal of Business Research, 2014
Mario Burghausen, John M T Balmer
exaly  

The Corporate Identity Management Process Revisited

Journal of Marketing Management, 2003
Russell Abratt
exaly  

What affects sustainability and innovation — Hard or soft corporate identity?

Technological Forecasting and Social Change, 2016
Selva Staub
exaly  

The corporate identity, total corporate communications, stakeholders’ attributed identities, identifications and behaviours continuum

European Journal of Marketing, 2017
John M T Balmer
exaly  

Corporate identity, corporate branding and corporate reputations

European Journal of Marketing, 2012
Nicola Kleyn, Russell Abratt
exaly  

The Nature and Management of Ethical Corporate Identity: A Commentary on Corporate Identity, Corporate Social Responsibility and Ethics

Journal of Business Ethics, 2007
John M T Balmer, Kyoko Fukukawa
exaly  

Towards a definitive model of the corporate identity management process

Corporate Communications, 1999
Helen Stuart
exaly  

Strategic corporate brand alignment

European Journal of Marketing, 2012
John M T Balmer
exaly  

Corporate marketing

European Journal of Marketing, 2006
John M T Balmer, Stephen A Greyser
exaly