PERAN BRAND IMAGE DALAM MEMEDIASI PENGARUH GREEN MARKETING TERHADAP CORPORATE REPUTATION [PDF]
E-Jurnal Manajemen, 2017 Penelitian ini memiliki tujuan untuk mengetahui peran brand image dalam memediasi pengaruh green marketing terhadap corporate reputation. Populasi dalam penelitian ini adalah konsumen Starbucks coffee yang berdomisili di Denpasar.
I Gusti Putu Aditya Saputra +1 more
doaj +1 more source
Hiring Graduates for Marketing – Advantages, Disadvantages and Competency Requirements [PDF]
SHS Web of Conferences, 2021 The selection of suitable employees is becoming more and more demanding because of the increasing number of job applicants that want to get into a marketing career.
Dušek Radim +3 more
doaj +1 more source
Corporate citizenship: Challenging the corporate centricity in corporate marketing [PDF]
Journal of Business Research, 2021 Abstract This study explores how corporate citizenship challenges the notion of corporate centricity underpinning the corporate marketing discipline. Theoretically, the argument is developed with reference to the concept of corporate citizenship and cultural branding theories.
Andersen, Sophie Esmann +1 more
openaire +2 more sources
PENGARUH CORPORATE SOCIAL MARKETING DAN GREEN MARKETING TERHADAP GREEN CONSUMERISM BEHAVIOR PADA AROMA SPA SANUR DENPASAR [PDF]
E-Jurnal Manajemen, 2016 The importance of preserving the current environment, should encourage individuals to consume products that are environmentally friendly. Aroma Spa is one of Bali's famous Spa which adopts the theme of eco-friendly lifestyle.
Dewa Ayu Rara Damayanti +1 more
doaj +3 more sources
CUSTOMER SERVICE AND ITS IMPACT ON CONSUMER BUYING PATTERNS [PDF]
Modern Management Review, 2021 The study focuses on the relationship between customer service and consumer shopping patterns at a selected retailer in Whittlesea, South Africa. The study's primary objectives were to identify the fundamental components of customer service and assess if
Tshepo TLAPANA, Kwanele MDUBA
doaj +1 more source
Effect of the COVID-19 global pandemic on tourists’ preferences and marketing mix of accommodation facilities – case study from Czech Republic [PDF]
SHS Web of Conferences, 2021 Research background: Two related effects of the COVID-19 global pandemic on tourism and hospitality in the Czech Republic are already evident for the upcoming summer months. In the first place, it is the effect on the Czech tourists’ preferences.
Dušek Radim, Sagapova Nikola
doaj +1 more source
Cogent Business & Management, 2023 This is a qualitative study, which aims at developing a framework for entrepreneurship ecosystem for Ghana and other developing countries through the lens or with the application of institutional theory.
Bylon Abeeku Bamfo +2 more
doaj +1 more source
Humour in Multicultural South African Texts: Finding Common Ground [PDF]
Athens Journal of Mass Media and Communications, 2018 South Africa is a country of extreme beauty and rich cultural diversity. South Africans, or the Rainbow Nation, as we are affectionately referred to, have the ability to moan together, criticise our politicians together, feel each other’s pain together ...
Lynn Wood +3 more
doaj +1 more source
Project-based Learning Approach to Marketing Competencies Development [PDF]
SHS Web of Conferences, 2021 Due to the requirements for matching the needs of employers with the job applicants’ skills, companies increasingly tend to use a key competency-based approach to select new marketers.
Dušek Radim
doaj +1 more source
Cogent Business & Management, 2023 The purpose of the study is to examine the effect of QR code payment and mobile money on the performance of SMES in developing countries and the moderating role of dynamic capabilities.
Klenam Korbla Ledi +3 more
doaj +1 more source