Results 11 to 20 of about 694,639 (258)
F1000Research, 2021 Background: The potential of digital technologies is far from being exhausted for patients. The regulatory framework becomes a brake on innovation due to digitalisation, but also due to the trend towards individualisation.
Armin Töpfer, Georg Brabänder
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, 2022 The chapter revisits the Corporate Social Marketing (CSM) framework as a Corporate Social Responsibility (CSR) initiative that corporations design and implement using marketing principles to achieve effective social behavior change. The chapter compares CSM to traditional social marketing initiatives, marketing-based CSR initiatives of cause promotion ...
Campbell, A +2 more
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Journal of Theoretical and Applied Electronic Commerce Research, 2021 We investigated whether adding product information in mobile commerce improved consumers’ attitudes toward a product and whether this relationship was moderated by consumption goals.
Sooa Hwang +4 more
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Market Distorsions and Corporate Governance [PDF]
SSRN Electronic Journal, 2004 This paper studies corporate governance when arm operates in imperfect mar- kets. We deriverms' decisions from utility maximisation by individuals. This reduces the usual monopoly distortion. Corporate governance can effect the equilibrium in the product (or input) markets. This enables us to endogenise the objective function of the rm.
David Kelsey, Frank Milne
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Measuring Corporate Bond Market Dislocations [PDF]
SSRN Electronic Journal, 2021 We propose the Corporate Bond Market Distress Index (CMDI) to quantify corporate bond market dislocations in real time. The index takes a preponderance-of-metrics perspective to combine a broad set of measures of market functioning from primary and secondary markets but not driven by any one statistic.
Boyarchenko, Nina +3 more
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Model Radical Marketing and Customer Satisfaction Bank Jatim Branch Sememi Surabaya Region
IJEBD (International Journal of Entrepreneurship and Business Development), 2022 Purpose: The purpose of the study is to test and analyze the Influence of Service Marketing, Referral Marketing, Trust Icon Corporate on Radical Marketing through Customer Satisfaction at Bank Jatim Sememi Branch Surabaya. Design/methodology/approach:
Chandra Kartika +3 more
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BMJ Open Respiratory Research, 2020 Patients with asthma and Chronic Obstructive Respiratory Disease (COPD) rely on three main device classes for inhalation therapy: metered-dose inhalers (MDIs), dry powder inhalers (DPIs) and soft-mist inhalers (SMIs).
Sara Panigone +5 more
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Events as an Effective Marketing Communication Tool [PDF]
SHS Web of Conferences, 2021 A brewery wanted to know how a new beer they were launching would be received by consumers. It was therefore decided to organize an event during which the author of this contribution conducted research. The aim of the research was to find out whether the
Vítek Martin
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An Analysis of Products Communicated on Instagram by the Most followed Czech Influencers [PDF]
SHS Web of Conferences, 2021 The aim of this contribution is to determine and analyse the types of products the five most followed Instagram influencers in the Czech Republic promoted during the period September 2019 – September 2020.
Kvěchová Kateřina
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Cogent Economics & Finance, 2021 The paper investigated the nexus between Ghana’s single spine pay policy and unemployment. An exploratory sequential mixed design method was employed to collect data from 413 business owners and managers, which comprised manufacturing companies, service ...
Martin Owusu Ansah +3 more
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