Results 211 to 220 of about 694,639 (258)
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Competitive Intelligence Review, 1992
AbstractCarol Galvin from Digital Equipment Corporation, was the guest speaker at the June 9,1992 meeting of the Boston Chapter. A Marketing Consultant incorporate Marketing Services, she is the focal point for acquisition, management, and dissemination of marketing and competitive information.
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AbstractCarol Galvin from Digital Equipment Corporation, was the guest speaker at the June 9,1992 meeting of the Boston Chapter. A Marketing Consultant incorporate Marketing Services, she is the focal point for acquisition, management, and dissemination of marketing and competitive information.
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Corporate branding: the marketing perspective
2003This chapter discusses the importance of corporate branding within the marketing field, and provides an overview of research on corporate brand associations (people’s perceptions of corporate brands) and the influence that these associations may have on consumer behaviour.
van Riel, Cees, Berens, Guido
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2017
Dan Carmody is President of Detroit’s Eastern Market Corporation. In this interview chapter, he discusses the history of the market and why it is important to food access in the city of Detroit today. He explains the visions and aims of the Eastern Market Corporation and how and why it came into existence.
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Dan Carmody is President of Detroit’s Eastern Market Corporation. In this interview chapter, he discusses the history of the market and why it is important to food access in the city of Detroit today. He explains the visions and aims of the Eastern Market Corporation and how and why it came into existence.
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2019
Abstract This chapter covers the fundamentals of corporate bond markets. It begins by highlighting the size and importance of these markets, followed by a discussion of the major types of corporate bonds and the process of issuing bonds. Next, the chapter provides a discussion of important relationships between a bond’s price and market ...
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Abstract This chapter covers the fundamentals of corporate bond markets. It begins by highlighting the size and importance of these markets, followed by a discussion of the major types of corporate bonds and the process of issuing bonds. Next, the chapter provides a discussion of important relationships between a bond’s price and market ...
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Corporate marketing management and corporate‐identity building
Marketing Intelligence & Planning, 2008PurposeCorporate identity has become one of the major topics in the field of corporate marketing studies, but the relationship between corporate marketing management and corporate‐identity building seems still stuck at the stage of operational rather than strategic considerations. Corporate identity is understood largely in terms of instrumentality for
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Market-Oriented Corporate Planning
2017External conditions play a key role in the success of a company or a business unit. Thus, influences of the company environment, the competitive situation and the situation of the respective industry were considered. Starting with this chapter, the focus will be on the development of strategies and measures for a single company in the respective ...
Torsten Tomczak +2 more
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Market-Driven Corporate Finance
SSRN Electronic Journal, 2009Much of empirical corporate finance focuses on sources of the demand for various forms of capital, not the supply. Recently, this has changed. Supply effects of equity and credit markets can arise from a combination of three ingredients: investor tastes, limited intermediation, and corporate opportunism.
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Bridging marketing theory and big data analytics: The taxonomy of marketing attribution
International Journal of Information Management, 2021Dimitrios Buhalis, Ekaterina Volchek
exaly