Results 21 to 30 of about 694,639 (258)
Identity studies: Multiple perspectives and implications for corporate-level marketing [PDF]
, 2007 Purpose – Provides a comprehensive review of the identity literature drawing on perspectives from marketing (corporate identity concept) and organisational behaviour (organisational identity) so as to provide an up-to –date overview of identity ...
Balmer, JMT, He, HW
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BMJ Open Respiratory Research, 2021 Background Inhaled therapies are key components of asthma and chronic obstructive pulmonary disease (COPD) treatments. Although the use of pressurised metered-dose inhalers (pMDIs) accounts for <0.1% of global greenhouse gas emissions, their ...
Sara Panigone +6 more
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Promoting business with corporate gifts: major issues and empirical evidence [PDF]
, 2006 Corporate gifts are an important tool in the marketing communication mix. This paper is divided into two parts. It first reviews the literature of corporate gifts and incentives, focusing on major issues in the use of corporate gifts: marketing issues ...
Fan, Y
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EXPLORING RETAIL CUSTOMER SERVICE, A CASE OF RETAIL FOOD CHAINS IN KWAZULU-NATAL [PDF]
Modern Management Review, 2020 This study aimed at determining and evaluating the efficacy of customer service in independently owned retail food chains within the province of KwaZulu-Natal in South Africa; managers; between customer’s expectation and their perceived satisfaction ...
Tshepo TLAPANA
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Analysis of the relationship between corporate identity, image and reputation of the company [PDF]
Tehnika, 2021 For a long time, corporate identity, corporate image and corporate reputation have been studied from a number of academic perspectives, due to their intangibility and their significant role in gaining an organization's competitive advantages.
Vuković Milovan V. +3 more
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Sustainability marketing: a global perspektive : a book review [PDF]
, 2015 Book review: Sustainability Marketing - A Global Perspective, Frank-Martin Belz, Ken Peattie, 2nd ed. Wiley, Chichester, West Sussex (2012). p. 336, ISBN 978-1-119-96619-7 (paperback) Frank-Martin Belz is Professor at the Technische Universität München ...
Ludorf, Sebastian +1 more
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Corporate Social Marketing [PDF]
Social Marketing Quarterly, 2016 The author discusses his views on the corporate social marketing (CSM) mentioning the role of corporate social responsibility and cause related marketing. He also proposes questions on CSM, a framework for analysing CSM, and mentions the professional service company KPMG international Cooperative.
openaire +3 more sources
Organizacijų Vadyba: Sisteminiai Tyrimai, 2021 This paper analyses the usage of cause-related marketing to build good corporate reputation by empirically evaluating and comparing it from the view of customers.
Šontaitė-Petkevičienė Miglė +1 more
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Corporate heritage identity stewardship: a corporate marketing perspective [PDF]
European Journal of Marketing, 2015 Purpose– The purpose of this empirical study was to introduce the theory of corporate heritage stewardship by focussing on the nascent corporate heritage identity domain. In particular, the research explores managers’ collective understanding of their organisation’s corporate heritage and how the latter is marshalled, and strategically represented, by ...
Burghausen, Mario, Balmer, John MT
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THE INFLUENCE OF GREEN MARKETING STRATEGY ON PURCHASING DECISION WITH MEDIATION ROLE OF BRAND IMAGE
Jurnal Aplikasi Manajemen, 2021 This study aims to determine and analyze the influence of green marketing, corporate social marketing, and green product innovation on purchasing decisions with the brand image as an intervening variable. The population is consumers who purchase go green
Asyhari Asyhari, Sitty Yuwalliatin
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