The interplay of strategic and internal green marketing orientation on competitive advantage [PDF]
, 2019 This paper seeks to clarify and refine the relationship between strategic and internal green marketing and firm competitiveness. Despite the significance of corporate environmental strategy to firms adopting a triple-bottom line performance evaluation ...
Avlonitis, George +3 more
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The impact of social responsibility on the competitive advantage of small and medium-sized enterprises in Hanoi, Vietnam [PDF]
Problems and Perspectives in ManagementSmall and medium-sized enterprises account for more than 98.2% of total enterprises in Hanoi and contribute significantly to the city’s employment, innovation, and GDP.
The Tuan Tran, Bui Van Vien, Do Thi Tho
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TEACHING CASE STUDY: BUILDING THE CORPORATE IDENTITY – THE CASE OF ANNIKS HOTEL [PDF]
Tourism and Hospitality Management, 2020 This case describes the problem of building a strong corporate identity in the Anniks hotel following the change of the general manager. After a short theoretical background about the construct of corporate identity, the hotel is presented in its ...
Ana Čuić Tanković
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Cause-Related Marketing and Attitude Toward Corporate Image: An Experimental Study
SAGE Open, 2022 In a world of attention scarcity, cause-related marketing strategies generate a substantially greater impact. The neurophysiological mechanisms that support favorable consumer attitudes toward cause-related marketing messages are, however, rather little ...
Francis Sebastian, Minimol M.C.
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Examining Lean Management Principles in SMEs Through Empirical Data Analysis and Systematic Review
Engineering ProceedingsWhile Lean methodologies have been widely adopted in large enterprises, their application in small and medium enterprises remains an area requiring further exploration.
Abishae Noel +2 more
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Mempertahankan Citra Perusahaan Dengan Meningkatkan Marketing Public Relations Dan Service Quality
At-Tadbir: Jurnal Ilmiah Manajemen, 2021 This research aimed to analyze the effect of marketing public relations and service quality on corporate image of PT. Delta Abadi Sentosa in Banjarmasin. This research employed explanatory research type.
Norbaiti Norbaiti, Rizky Nastiti
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Marketing career transitions: women marketers embedded in the profession? [PDF]
, 2014 This qualitative study explores a UK sample of 25 women marketing professionals and how their career paths are reached and moderated over time. The research addresses the women‟s reasons for moving from corporate marketing careers to self-employment in ...
Brindley, C, Foster, C, Wheatley, D
core
Discover SustainabilityIn the quest for sustainable and circular practices within supply chains, both downstream and upstream strategies play pivotal roles. This structured literature review aims to compare the indicators of sustainability and circularity between downstream ...
Marah Almelhem +2 more
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Investigating antecedents and consequences of corporate communication management [PDF]
, 2009 This paper analyses the influences of managerial communication, marketing communication and organizational communication on corporate communication.
Mohamad, Bahtiar
core
A Comprehensive Model for the Assessment of Digitalization Transformation in Supply Chain Management
Engineering ProceedingsThe rise of Industry 4.0 has made digital transformation a critical element of modern supply chain management, offering organizations a pathway to competitive advantage.
Ngoc Quynh Tran Nguyen, László Buics
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