Results 1 to 10 of about 408 (180)

CORPORATE REBRANDING FRAMEWORK BY CGV CINEMAS (CORPORATE REBRANDING FRAMEWORK OLEH CGV CINEMAS) [PDF]

Edutech, 2018
. The purpose of research are to determine the stages of analysis, planning and eval-uation of corporate rebranding framework of CGV Blitz to be CGV Cinemas. This research uses descriptive method with qualitative data type. Data collection method used in
Silka Khairunnisa, Hanny Hafiar, Iriana Bakti   +2 more
doaj   +4 more sources

Corporate Rebranding and Its Meaning – Theory Perspective

Problemy Zarządzania, 2021
Purpose: The purpose of this article is to introduce the theoretical conditions related to corporate rebranding issues – in the perspective of marketing theory, management theory and organizational theory, through literature analysis (both Polish and ...
Barbara Mróz-Gorgoń, Michael Haenlein
doaj   +3 more sources

CORPORATE REBRANDING OF GRAMEDIA STORE (CORPORATE REBRANDING DI GRAMEDIA STORE)

Edutech, 2016
. The purposes of this research are to determine the stages of analysis, planning, and evaluation of corporate rebranding process of Gramedia Book Store to be Gramedia Store to rise stakeholder’s awareness. The method used is descriptive qualitative with
Natasha Helena Kairupan, Susanne Dida, Heru Ryanto Budiana   +2 more
doaj   +4 more sources

Strategic Corporate Communication dalam Proses Repositioning dan Rebranding

Jurnal Ilmu Komunikasi, 2013
: Global competition, price war, and fast growing of technology are among crucial factors that companies have to face as opportunities instead of constraints. Companies must adapt with changes based on vision and mission taht have been stated.
Prayudi ., Jana Juanita
doaj   +4 more sources

THE EFFECTS OF SERVICE QUALITY AND CORPORATE REBRANDING ON BRAND IMAGE, CUSTOMER SATISFACTION, BRAND EQUITY AND CUSTOMER LOYALTY: STUDY IN ADVERTISING COMPANY AT TVONE [PDF]

Russian Journal of Agricultural and Socio-Economic Sciences, 2016
The purpose of this study was to analyze the effects of service quality on brand image, service quality on customer satisfaction, service quality on brand equity, service quality on customer loyalty, corporate rebranding on brand image, corporate ...
Chaniago A.
doaj   +2 more sources

ENGINEERING COMMUNICATIONS AND CULTURAL SYMBOLS FOR CORPORATE REBRANDING – A CASE STUDY ON THE DEVELOPMENT OF THE “METLIFE WAY” IN JAPAN

Studia Universitatis Babeş-Bolyai Negotia, 2019
Following a recent acquisition and integration of Alico, one of the strongest non-Japanese insurers operating in the Japanese market, MetLife announced in 2014 that it would change its corporate name from MetLife Alico to MetLife Japan.
Fumiaki TAJIRI, Ana DAMASCHIN, Cristian VLAD, Tudor TOMOS, Anne STENROS   +4 more
doaj   +2 more sources

Corporate Rebranding Decision: XXX Insurance Customer Perspective [PDF]

JOURNAL OF ECONOMICS, FINANCE AND MANAGEMENT STUDIES, 2023
This study aims to examine the direct effect of corporate rebranding decision (CRD) on customer satisfaction directly and through awareness of rebranding and perceived value. Next, examine the role of perceived value in mediating the effect of awareness of rebranding on customer satisfaction.
Ida Merlin Purba, Widiartanto Widiartanto, Hari Susanta Nugraha   +2 more
  +4 more sources

PROSES CORPORATE REBRANDING PJTV BANDUNG MENJADI SKTV

ProTVF, 2019
Tujuan penelitian ini adalah untuk mengetahui bagaimana tahapan analisis, perencanaan, implementasi, dan evaluasi proses corporate rebranding PJTV Bandung menjadi SKTV. Paradigma yang digunakan adalah paradigma positivisme, jenis studi deskriptif, dan menggunakan pendekatan kualitatif.
Yuliyanti Sholihat, Susie Perbawasari, Syauqy Lukman   +2 more
openalex   +3 more sources

Is corporate rebranding a double-edged sword? Consumers` ambivalence towards corporate rebranding of familiar brands

Asia Marketing Journal, 2014
Corporate rebranding has been evident in the qualitative corporate rebranding studies as an imposed organizational change that induces mixed reactions and ambivalent attitudes among consumers. Corporate rebranding for the established and familiar corporate brands leads to more ambivalent attitudes as these companies represent larger targets for ...
Grace Phang Ing
openalex   +3 more sources

Strategi Corporate Communication dalam Rebranding PT Semen Indonesia (Persero) Tbk

Jurnal Ilmiah Universitas Batanghari Jambi, 2023
This research uses qualitative descriptive studies using case study studies of a company. The data collection techniques used are observation techniques, documentation interviews and literature studies. The results of this study show that there are four Corporate Communication Strategies carried out by GIS in rebranding, consisting of fact finding ...
Nisrina Nur Atikah Putri, Diana Amalia
openalex   +3 more sources