Results 141 to 150 of about 12,665 (193)

Global trends in hospitality. [PDF]

open access: yesJ Bus Res, 2022
Aksoy L   +6 more
europepmc   +1 more source

2007 AMA Nonprofit Marketing Conference: Overview [PDF]

open access: yes, 2007
Papania, Lisa   +2 more
core   +1 more source

Rebranding marketing & corporate marketing. The case of Mondelez

open access: yes, 2018
The purpose of this research project was to identify the impact of Kraft foods rebranding on consumer’s perception of corporate brand image. We decided to focus on this subject because it concerned one of the most famous FMCG companies of the world but also because it is interesting to understand if Kraft Foods reputation and image were strong enough ...
openaire   +1 more source

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