Results 151 to 160 of about 12,665 (193)

Corporate rebranding: learning from experience [PDF]

open access: yes, 2002
Lomax, Wendy   +2 more
openaire  

Corporate Rebranding Strategy and Gender Patterns: Impacts on Rebranded Brand Attitudes and Ambivalence Towards Rebranding

open access: yesCorporate Rebranding Strategy and Gender Patterns: Impacts on Rebranded Brand Attitudes and Ambivalence Towards Rebranding
openaire  

Principles of corporate rebranding

open access: closedEuropean Journal of Marketing, 2008
PurposeThe paper aims to highlight the importance of corporate rebranding in branding practice, which is neglected in theoretical treatment, so an extended theory is to be developed.Design/methodology/approachFrom the literature, the existing state of the theory of corporate rebranding is articulated.
Bill Merrilees, Dale Miller
openalex   +4 more sources

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