Results 171 to 180 of about 408 (180)
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Corporate branding and rebranding: an institutional logics perspective
Journal of Product & Brand Management, 2018PurposeThe purpose of this paper is to demonstrate how the institutional logics framework adds a fresh perspective on corporate branding, particularly in times of organisational change and subsequent corporate rebranding.Design/methodology/approachThe paper examines previous comprehensive approaches to corporate branding in the face of organisational ...
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Corporate Rebranding in India: Understanding the Motivations, Strategies, and Success Factors
2020This research paper explores corporate rebranding practices in India. The research paper explores corporate rebranding practices within the Indian context, analyzing 18 case studies of prominent Indian companies that underwent significant rebranding exercises between 2004 and 2014.
Ahuja, Gobinda, Vij, Sandeep
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Corporate Rebranding di un’azienda ospedaliera pubblica: un’analisi dei fattori critici di successo
2012Public hospitals are a very interesting context to study implementation as well results of marketing strategies. Notwithstanding, few contributions have analyzed the effectiveness of a marketing orientation in the hospital sector, especially as far as hospitals’ branding (and rebranding) is concerned.
ANDREINI, Daniela +2 more
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Twitter’s X-Treme Makeover: An Examination of Corporate Rebranding Outcomes
By examining best practices for executing a corporate rebrand, this thesis aims to evaluate Twitter's rebrand to "X" through qualitative research methods in the form of in-depth interviews and a case analysis. Throughout the interview process, the branding and marketing experts were asked to identify strategies for carrying out an effective rebrand, asopenaire +1 more source
Rebuilding trust through corporate rebranding: An investigation into brand transgressions
The dissertation with subject “Rebuilding trust through corporate rebranding: An investigation into brand transgressions” investigates how corporate rebranding can be applied as a strategy for trust rebuilding after brand transgressions. Trust seems to be an important factor for a successful brand and can easily be breached after transgressions. Losingopenaire +1 more source
REBRANDING STRATEGY AFFECT ON BRAND PREFERENCE: PERSPECTIVES FROM A ZIMBABWEAN CORPORATION
2018The research sought to fulfil objectives such as the influence of digitalisation on perceived quality, influence of change in television content on brand likeability and the influence of change in programming on repeat business. In carrying out the research, the researchers used descriptive and exploratory research design, primary sources of data were ...
Nyagadza, Brighton +2 more
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Entwicklung eines Prozessmodells für missionsorientiertes Corporate Rebranding
Big data, AI, geofencing - while the private sector is embracing modern approaches to make its brands even more influential, the third sector is cautiously approaching the idea of branding. Organisations need to engage with their corporate brand to influence their cohesion, credibility and perception of their social mission - in short, to remain ...openaire +1 more source
Rebranding Sex Robots: Realbotix’s Corporate Metamorphosis
2025 34th IEEE International Conference on Robot and Human Interactive Communication (RO-MAN)Annette M. Masterson, Lionel P. Robert
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Globalizing Corporate Identity in Hong Kong:: Rebranding Two Banks
Journal of Design History, 2005openaire +1 more source