Results 11 to 20 of about 408 (180)

Proses Corporate Rebranding Framework oleh PT. Telekomunikasi Seluler Indonsesia

Koneksi, 2022
In the digital era, Telkomsel is trying to commit and continue to adapt by carrying out corporate rebranding, which aims to change the company's brand image, which is quite old in the public eye. Through the descriptive research method, the researcher wants to analyze the "Corporate Rebranding Framework process by PT.
Agnikafitriya Kurniawan, Hanny Hafiar, Anwar Sani   +2 more
openalex   +3 more sources

PDC CORPORATE REBRANDING PROCESS TO BE CUSTOMBANDUNG

Jurnal Manajemen Bisnis, 2019
The purposes of this research are to determine the stages of the corporate rebranding process of PDC to Custombandung. PDC is a custom merchandise business that provides various types of products that can be customized by consumers. The method used was descriptive qualitative.
Febe Eunike
openalex   +3 more sources

The effects of corporate rebranding on customer satisfaction and loyalty: Empirical evidence from the Ghanaian banking industry

Cogent Business & Management, 2018
The study examined whether or not the rebranding activities in the Ghanaian banking industry, had any influence on customers’ perception on service quality, their level of satisfaction and their level of loyalty.
Bylon Abeeku Bamfo, Courage Simon Kofi Dogbe, Charles Osei-Wusu   +2 more
doaj   +3 more sources

Corporate rebranding – strategia rozwoju. Analiza przypadku firmy ZABERD S.A. [PDF]

Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu, 2018
Barbara Mróz-Gorgoń, Grzegorz Szymański   +1 more
openalex   +2 more sources

Corporate rebranding and performance of financial institutions in Ghana

Journal of Asian Business Strategy, 2016
Rebranding has become a popular topic to organizations, banks especially, in the past few years. The study sought to ascertain the impact of corporate rebranding on an organization’s image and performance. Factors that cause rebranding and the measures that organizations put in place to promote positive image and enhance performance after rebranding ...
Pearl Owusua Yeboah, Michael Addaney
openalex   +3 more sources

The Impact of Corporate Rebranding on the Firm's Market Value [PDF]

, 2010
peer ...
María Rosa Borges, Ana S. Branca
openalex   +4 more sources

The Application of Integrated Marketing Communication in the Corporate Rebranding Process [PDF]

Advances in Economics, Business and Management Research, 2021
Qixin Zhang
openalex   +2 more sources

Corporate rebranding inom dynamiska marknader : En komparativ studie i telekombranschen

, 2012
Bakgrund: Corporate rebranding är ett relativt nytt fenomen som innebär att ett företag väljer att omdefiniera sitt varumärke på grund av förändringar inom företaget eller omgivningen. Men det är fortfarande relativt ostuderat och ingen studie behandlar den eventuella kopplingen med en dynamisk marknad.
Henric Lars Andreasson, Andreas Sjöberg
openalex   +2 more sources

Proses corporate rebranding TVRI Jawa Barat menuju world class broadcaster

ProTVF, 2020
Herke Regitadika, Hanny Hafiar, Anwar Sani   +2 more
openalex   +3 more sources

Pengaruh Rebranding Terhadap Corporate Image Pada Hotel AP Premier Batam

Jurnal Kajian Pariwisata Dan Perhotelan
This research purposes is to reveal the rebranding impact on image of corporate at the AP Premier Batam hotel. This research type included in research by quantitative through approach of causal associative, data collected through questionnaires distributed to 100 hotel guests sampled for research and in taking the sample, nonprobability sampling ...
Siti Anisa, Hijriyantomi Suyuthie
openalex   +2 more sources