Results 11 to 20 of about 12,665 (193)
Cogent Business & Management, 2018 The study examined whether or not the rebranding activities in the Ghanaian banking industry, had any influence on customers’ perception on service quality, their level of satisfaction and their level of loyalty.
Bylon Abeeku Bamfo +2 more
doaj +2 more sources
Corporate Rebranding: An Employee-Focused Nonprofit Case Study [PDF]
Journal of Nonprofit & Public Sector Marketing, 2016 ABSTRACTThe purpose of this paper was to examine the process by which a nonprofit organization conducted corporate rebranding and to assess the relevance of the principles of corporate rebranding originally developed by Merrilees and Miller (2008) in relation to for-profit organizations. A community-owned nonprofit organization that recently introduced
Paul Chad
openalex +5 more sources
Studia Universitatis Babeş-Bolyai Negotia, 2019 Following a recent acquisition and integration of Alico, one of the strongest non-Japanese insurers operating in the Japanese market, MetLife announced in 2014 that it would change its corporate name from MetLife Alico to MetLife Japan.
Fumiaki TAJIRI +4 more
doaj +2 more sources
Do Corporate Name Changes Affect Share Price? An Event Studies Analysis of Corporate Rebranding on the NYSE [PDF]
SSRN Electronic Journal, 2013 I conduct an event studies analysis of the effect of corporate name changes on short-term stock price movements for companies listed on the New York Stock Exchange. Using the NYSE Composite Index as a baseline for comparison, I find that changing corporate name has a small positive effect on share price over the subsequent thirty days.
Robert Mayo
openalex +3 more sources
Cognitive, Emotional and Behavioral Reactions to Corporate Rebranding: Do NFC and Ambivalence Matter? [PDF]
Asian Journal of Business Research, 2016 The present paper aims to serve two purposes. The first one is to investigatethe influence of intrinsic motivation suchas the need for cognition on ambivalence towards rebranding and secondly, how individuals with different ambivalence levels react in terms of cognition, emotion and behavioral intention to corporate rebranding.
Grace Phang Ing
openalex +2 more sources
hunting rights and conservation the portuguese case [PDF]
The International Journal of Latest Trends in Finance and Economic Sciences, 2010 Models based on Random Walks are presented in this work, to represent reserves. Their main objective is to study and guarantee the sustainability of pensions funds. The use of these models with this goal is a classical approach in the study of pensions funds.
Ferreira, Manuel Alberto M. +3 more
openaire +13 more sources
Corporate rebranding and performance of financial institutions in Ghana
Journal of Asian Business Strategy, 2016 Rebranding has become a popular topic to organizations, banks especially, in the past few years. The study sought to ascertain the impact of corporate rebranding on an organization’s image and performance. Factors that cause rebranding and the measures that organizations put in place to promote positive image and enhance performance after rebranding ...
Pearl Owusua Yeboah, Michael Addaney
openalex +4 more sources
PROSES CORPORATE REBRANDING PJTV BANDUNG MENJADI SKTV
ProTVF, 2019 Tujuan penelitian ini adalah untuk mengetahui bagaimana tahapan analisis, perencanaan, implementasi, dan evaluasi proses corporate rebranding PJTV Bandung menjadi SKTV. Paradigma yang digunakan adalah paradigma positivisme, jenis studi deskriptif, dan menggunakan pendekatan kualitatif.
Yuliyanti Sholihat +2 more
openalex +4 more sources
Understanding Corporate Rebranding: An Evolution Theory Perspective
International Journal of Marketing Studies, 2013 Cet article cherche à créer une compréhension épistémologiquement fondée des causes et du processus de rebranding des entreprises à travers le prisme de la théorie de l'évolution par la sélection naturelle. Une revue des facteurs qui déclenchent le rebranding des entreprises, tels que rapportés dans la littérature universitaire, est faite.
Alexander Tevi, Olutayo Otubanjo
openalex +7 more sources
The impact of corporate rebranding on brand equity and firm performance [PDF]
Journal of Business & Retail Management Research, 2019 S Simen Nana +3 more
openalex +3 more sources