PENGARUH SERVICE QUALITY, BRAND IMAGE, BRAND EQUITY DAN CORPORATE REBRANDING TERHADAP KEPUASAN DAN LOYALITAS PELANGGAN PADA TRANSMART INDONESIA [PDF]
, 2020 This study analyzes the effect of service quality, brand image, brand equity, and corporate rebranding on customer satisfaction and loyalty of Transmart. The sample consisted of 200 respondents taken using the random sampling technique.
Raden Andi Sularso
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Proses corporate rebranding TVRI Jawa Barat menuju world class broadcaster
ProTVF, 2020 Herke Regitadika +2 more
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Corporate rebranding – strategia rozwoju. Analiza przypadku firmy ZABERD S.A. [PDF]
Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu, 2018 Barbara Mróz-Gorgoń +1 more
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The Strategic Journey of the Biggest IPO in Bangladesh: The Case of Robi Axiata Limited [PDF]
International Journal of Management, Accounting and Economics, 2022 Robi Axiata Limited (Robi)—a multinational cellphone operator—got the nod for the ever-biggest initial public offering (IPO) from Bangladesh's regulatory body on 14 October 2020.
Md. Tahidur Rahman +2 more
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THE EFFECT OF NEW IDENTITY, NEW IMAGE, AND REPOSITIONING AS A PROCESS OF REBRANDING TOWARD BRAND LOYALTY, BRAND ASSOCIATIONS, PERCEIVED QUALITY AS PART OF BRAND EQUITY [PDF]
Russian Journal of Agricultural and Socio-Economic Sciences, 2018 Media companies are growing rapidly, along with technological advances, where the success of a media must be supported by brand management. This study examines corporate rebranding by changing name, logo and slogan in influencing brand equity in media ...
Setiani T., Antoni, Sujoko A.
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Journal of Consumer Sciences, 2021 PT Pelita Air Service or PT PAS is a subsidiary of PT Pertamina (Persero) in aviation. In 2018, PT PAS changed its company logo. It is one of the corporate re-branding strategies that aimed to create a good brand image to increase the various services ...
Dinda Maisya Nastiti +2 more
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Corporate rebranding inom dynamiska marknader : En komparativ studie i telekombranschen
, 2012 Bakgrund: Corporate rebranding är ett relativt nytt fenomen som innebär att ett företag väljer att omdefiniera sitt varumärke på grund av förändringar inom företaget eller omgivningen. Men det är fortfarande relativt ostuderat och ingen studie behandlar den eventuella kopplingen med en dynamisk marknad.
Henric Lars Andreasson, Andreas Sjöberg
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What Happens to a Nursing Home Chain When Private Equity Takes Over? A Longitudinal Case Study. [PDF]
Inquiry, 2017 We analyzed what happens to a nursing home chain when private equity takes over, with regard to strategy, financial performance, and resident well-being.
Bos A, Harrington C.
europepmc +5 more sources
Informasi, 2020 This paper explains how the process of rebranding the logo of the Directorate General of Taxes (DGT) of the Republic of Indonesia carried out by DGT public relations in shaping the image by displaying the cultural values of the Ministry of Finance.
Febri Noviardi +2 more
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