Results 21 to 30 of about 408 (180)
The impact of corporate rebranding on brand equity and firm performance [PDF]
Journal of Business & Retail Management Research, 2019 S Simen Nana +3 more
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Corporate rebranding: An internal perspective [PDF]
Journal of Business Research, 2021 Corporate rebranding that modifies logos, tagline and the corporate brand name is common among practitioners. Available literature reports the success of corporate rebranding by the response and perception of external stakeholders but there is little reflection of the internal perspective.
Joseph, A. +3 more
openaire +2 more sources
The Strategic Journey of the Biggest IPO in Bangladesh: The Case of Robi Axiata Limited [PDF]
International Journal of Management, Accounting and Economics, 2022 Robi Axiata Limited (Robi)—a multinational cellphone operator—got the nod for the ever-biggest initial public offering (IPO) from Bangladesh's regulatory body on 14 October 2020.
Md. Tahidur Rahman +2 more
doaj +1 more source
The importance of internal communication in corporate rebranding : case study : Nors
, 2016 For a corporate rebranding to be successful, it is fundamental that the employees of the company understand and support the new corporate brand from a very early stage. The aim of this thesis is to understand if the three chosen dimensions, (1) internal branding, (2) continuity of brand elements and (3) internal communication, have a positive impact on
Lencastre, Vera Andresen Guerreiro Cabral
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Corporate rebranding: learning from experience [PDF]
, 2002 Wendy Lomax +2 more
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THE EFFECT OF NEW IDENTITY, NEW IMAGE, AND REPOSITIONING AS A PROCESS OF REBRANDING TOWARD BRAND LOYALTY, BRAND ASSOCIATIONS, PERCEIVED QUALITY AS PART OF BRAND EQUITY [PDF]
Russian Journal of Agricultural and Socio-Economic Sciences, 2018 Media companies are growing rapidly, along with technological advances, where the success of a media must be supported by brand management. This study examines corporate rebranding by changing name, logo and slogan in influencing brand equity in media ...
Setiani T., Antoni, Sujoko A.
doaj +1 more source
Journal of Consumer Sciences, 2021 PT Pelita Air Service or PT PAS is a subsidiary of PT Pertamina (Persero) in aviation. In 2018, PT PAS changed its company logo. It is one of the corporate re-branding strategies that aimed to create a good brand image to increase the various services ...
Dinda Maisya Nastiti +2 more
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Informasi, 2020 This paper explains how the process of rebranding the logo of the Directorate General of Taxes (DGT) of the Republic of Indonesia carried out by DGT public relations in shaping the image by displaying the cultural values of the Ministry of Finance.
Febri Noviardi +2 more
doaj +1 more source
Jurnal Ilmiah Islam Futura, 2021 Indonesia’s financial inclusion and literacy index level in the Islamic capital market sector is quietly low at around 0.02% and 0.01%. Though Indonesia is known as a country with the largest Muslim population in the world with more than 85%. Furthermore,
Syafwendi Syafril
doaj +1 more source
Corporate rebranding: effects of corporate visual identity changes on employees and consumers
Journal of Marketing Communications, 2015 Many organizations invest periodically in a new corporate visual identity (CVI). This study investigates the main effects of CVI changes in four organizations, taking into account three independent variables: stakeholder type (employees vs. consumers), the specific organization, and communication about the CVI change.
Bolhuis, Wendy +2 more
openaire +2 more sources