Results 41 to 50 of about 12,665 (193)
Rebranding Development Communications in Emergent India
Nordicom Review, 2012 With access to and competence in new ICTs a defining feature of modern citizenship in much of the global South, we need to understand the complex and ambivalent discourse around public-private partnerships, digital inclusion and the very rebranding of ...
Chakravartty Paula
doaj +1 more source
A collection of insurance brands: The story of RSA in Ireland
Cogent Business & Management, 2015 Many firms in financial services opt for corporate branding in order to unify their activities and leverage a strong brand across business units. While this may be the case, some financial service organisations retain the approach of using a collection ...
Richard Brophy
doaj +1 more source
Corporate Social Responsibility and Environmental Management, EarlyView.ABSTRACT In markets that prioritize Corporate Social Responsibility, brands frequently encounter pressure to adopt socially progressive values. Victoria's Secret's recent shift toward inclusivity exemplifies how rapid moral repositioning can elicit skepticism and accusations of “woke‐washing.” Despite extensive research on brand authenticity, consumer ...
Angela Lizzi +2 more
wiley +1 more source
Pengaruh Logo Baru PT. Telkom, Tbk terhadap Citra Perusahaan [PDF]
, 2014 This study aimed to determine to what extent rebranding had effect on corporate reputation. Through the implementation of quantitative research design, this project involved Telkom customers of Bandar Lampung as population where the sampling technique ...
Febriansyah, F. (Febriansyah) +1 more
core
Beyond Labels: Unveiling the Interplay Between Identity and Name Changes in Firm Performance
International Journal of Finance &Economics, EarlyView.ABSTRACT Despite the increasing prevalence of corporate name change (CNC) in tandem with a growing body of research on the subject, the boundary and contextual conditions under which CNC yield beneficial or detrimental effects remain underexplored in the current literature.
Godfred Adjapong Afrifa +1 more
wiley +1 more source
The effects of corporate rebranding on employee engagement: evidence from the professional services industry of South Africa [PDF]
, 2015 Thesis (M.M. (Strategic Marketing))--University of the Witwatersrand, Faculty of Commerce, Law and Management, Graduate School of Business Administration, 2015.Corporate rebranding has been a topic of study for many years, as exemplified in the work of ...
Xaba, Thulisile Nosipho
core
Moral Entrepreneurs of the Mastodon Migration
Symbolic Interaction, EarlyView.Social media platforms are imbued with politics and values through an interplay of coded architectures, platform policies, economic models, and algorithmic curation, together shaping and shaped by the activities of users. This dynamic set of relations is most evident during moments of disruption, in which platform politics and values come under debate.
Sean Ward +3 more
wiley +1 more source
The Effects of Service Quality and Corporate Rebranding on Brand Image, Customer Satisfaction, Brand Equity and Customer Loyalty (Study in Advertising Company at tvOne) [PDF]
, 2014 The purpose of this study was to analyze the effects of service quality on brand image, service quality on customer satisfaction, service quality on brand equity, service quality on customer loyalty, corporate rebranding on brand image, corporate ...
., Suharyono +3 more
core +1 more source
The Vices of Values: Matthew Goodwin and the Politics of Motivation
The Political Quarterly, EarlyView.Abstract This article summarises and critically analyses some of the key arguments made in Matthew Goodwin's Values, Voice and Virtue. In particular, it examines Goodwin's explanations for the rise of the radical right in British politics, observing the disappearance of sociological factors from Goodwin's explanatory framework as he ‘develops’ his ...
Jeremy Gilbert, Alex Williams
wiley +1 more source
Journal of the Royal Anthropological Institute, EarlyView.Abstract Embedded within Japan's demographic and economic stagnation, traditional craftsmanship unexpectedly aligns with the discourse of creativity. This study delves into the intricacies of this convergence through ethnographic details, shedding light on how endeavours to preserve local crafts intertwine with the burgeoning discourse of creativity ...
Shilla Lee
wiley +1 more source