Results 51 to 60 of about 12,665 (193)

Corporate Rebranding in India: Understanding the Motivations, Strategies, and Success Factors

, 2020
This research paper explores corporate rebranding practices in India. The research paper explores corporate rebranding practices within the Indian context, analyzing 18 case studies of prominent Indian companies that underwent significant rebranding exercises between 2004 and 2014.
Ahuja, Gobinda, Vij, Sandeep
openaire   +2 more sources

Selling soldiering: Marketisation, gender complementarity and the promise of military femininity in 1990s Sweden

Gender &History, EarlyView.
Abstract This article examines the first large‐scale attempts to recruit women as soldiers and officers in 1990s Sweden, focusing on the techniques and promises employed by the Swedish Armed Forces (SAF). Building on a wide range of documents and audiovisual sources, we demonstrate how the SAF utilised various marketing techniques, including ...
Sanna Strand, Fia Cottrell‐Sundevall
wiley   +1 more source

Contested Good City Stories from a North Chennai Littoral

International Journal of Urban and Regional Research, EarlyView.
Abstract This article investigates the wilful destruction of Ennore Creek, a littoral wetland system in north Chennai, Tamil Nadu, by a series of shifting statist good city imaginaries expressed in plans, research reports, environmental impact assessments, government orders and court judgements.
Lindsay Bremner, Nityanand Jayaraman, Karen Coelho   +2 more
wiley   +1 more source

Star Architecture as Socio-Material Assemblage [PDF]

, 2020
Taking inspiration from new materialism and assemblage, the chapter deals with star architects and iconic buildings as socio-material network effects that do not pre-exist action, but are enacted in practice, in the materiality of design crafting and ...
A Forsyth, A Lowenhaupt Tsing, A Yaneva, B Colomina, B Flierl, B Latour, C Jencks, C Jencks, C Willis, D McNeill, D Ponzini, D Scott-Brown, D Sudjic, DA Brown, E Wenger, G Grabher, G Hedlund, H Lefebvre, H Molotch, J Law, JR Faulconbridge, JR Faulconbridge, K Frampton, KW Li, L Forst, L Lieto, L Lieto, L Lieto, L Sklair, L Sklair, M Acuto, M Kaika, M Kaika, MS Sarfatti-Larson, P Jones, R Gutman, R Imrie, RA Beauregard, RA Beauregard, S Graham, S Holmes, Y Elsheshtawy   +41 more
core   +1 more source

Factors Determining Corporate Rebranding In Services Sector – A Study With Reference To Chennai

Restaurant Business, 2019
Corporate rebranding is a strategic decision of brand management that has been implemented to cope with the changing of market situation, growing target market, or challenging competitive environment. The organizations, especially in the service industry, that implemented the rebranding strategy could be success or fail.
M, Chandran, H, Pushpalatha
openaire   +2 more sources

Reconstituting Imagined Communities of Whiteness Through Racial Banishment: The Proposed Deportation Centre at Lindholm and the “Ghetto Law” in Denmark

Antipode, EarlyView.
Abstract This article links the proposal to establish a deportation centre on the island of Lindholm off the coast of Zealand, Denmark, and its extensive media coverage, with the implementation and media portrayal of the “Ghetto Law” aimed at neighbourhoods of racialised Danish citizens.
Erling Björgvinsson
wiley   +1 more source

Visual Artist, Craftsperson, Entrepreneur or … All in One? Identity Struggles and Juggles in Creative Crafts

Creativity and Innovation Management, EarlyView.
ABSTRACT Social identity theories explain how identities intertwine with individuals' choices and behaviours. Simultaneously, an institutional context imposes constraints on people's agency due to the norms, habits and expectations it engrains. This is the case in the artistic realm, where numerous categorization norms remain implicit.
Anne‐Sophie V. Radermecker, Ellen Loots   +1 more
wiley   +1 more source

DESIGN/REDESIGN IN AEROSPACE LOGO GRAPHICS

Journal of Industrial Design and Engineering Graphics
This paper explores the design of logos in the aeronautical field, especially for the Faculty of Aerospace Engineering from Bucharest. The article aims to identify a new image for the Faculty of Aerospace Engineering in order to create a corporate ...
Elena-Raluca RADU
doaj   +6 more sources

Development of the alcohol‐free and low‐alcohol drinks market in Great Britain from 2011 to 2022: Narrative timelines based on a documentary review of off‐trade retail magazines and market intelligence reports

Drug and Alcohol Review, EarlyView.
Abstract Issue There is a growing alcohol‐free and low‐alcohol (no/lo) drinks market in Great Britain. Insight about when this emerged and how it has developed is needed to inform and interpret the growing body of research into the use of no/lo drinks. We therefore document the development of the no/lo market in Great Britain between 2011 and 2022 and ...
Nathan Critchlow, Amber Morgan, Kathryn Angus, Rebecca Howell, Niamh Fitzgerald, Inge Kersbergen, John Holmes   +6 more
wiley   +1 more source

Patriotic rabbits or toxic men? Media ideology, entextualization, and enregisterment on Chinese interfaces

Journal of Linguistic Anthropology, EarlyView.
Abstract This article argues that social actors' media ideologies about digital interfaces are key to the enregisterment of online activities. Focusing on an online register emergent from user activities around Year, Hare, Affair (YHA)—a state‐aligned Chinese animation—I explore how different metadiscourses evaluate this register by entextualizing ...
Jiarui Sun
wiley   +1 more source