Eco-product development on the ground of marketing complex 4P2 [PDF]
, 2013 Well known Harvard marketing specialist Theodor Levitt said: “People don't want to buy a quarter-inch drill. They want a quarter-inch hole!" In other words costumer is interested not in the product itself, but in those benefits it provides, that is why ...
Bilovodska, Olena Anatoliivna +3 more
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Organizational and psychological features of successful democratic enterprises: A systematic review of qualitative research. [PDF]
Front Psychol, 2022 Unterrainer C +3 more
europepmc +1 more source
PENGARUH PERCEIVED SERVICE QUALITY, PERCEIVED VALUE, SATISFACTIONDAN IMAGE TERHADAP CUSTOMER LOYALTY (Studi Pada konsumen Unilever Mirota Kampus Simanjutak) [PDF]
, 2018 Penelitian bertujuan untuk mengetahui pengaruh variabel perceived quality service, perceived value dan satisfaction image terhadap customer loyalty konsumen Unilever di Mirota Kampus Smanjutak Yogyakarta, baik secara parsial maupun secara simultan ...
DIAN WURI RAMADHANI, 13133200010
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The critical success factors' investigation during knowledge management implementation within SME enterprises: a Participatory Design opportunity. [PDF]
SN Comput Sci, 2023 Teixeira AC +4 more
europepmc +1 more source
Pengaruh Corporate Image, Trust, Perceived Switching Cost, Perceived Service Quality, Perceived Value Terhadap Customer Loyalty ( Studi Pada Jasa telekomunikasi Indosat IM3 Boyolali) [PDF]
, 2012 Penelitian yang berjudul “PENGARUH CORPORATE IMAGE, TRUST, PERCEIVED SWITCHING COST, PERCEIVED SERVICE QUALITY, PERCEIVED VALUE TERHADAP CUSTOMER LOYALTY (Studi Pada Jasa Telekomunikasi Indosat IM3 BOYOLALI), ini bertujuan untuk Menganalisis pengaruh ...
Utomo, Yoyok Prasetyo
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JEMBA: Journal of Economics, Management, Business and AccountingThis study aims to evaluate the influence of service quality and cafe atmosphere on customer loyalty, both direct and indirect through the mediating variable of customer satisfaction. The research employs a quantitative method with a purposive sampling approach, conducted on consumers of Kopi Kenangan in Pontianak City, West Kalimantan.
Gandhy Muhamad Kautsar +4 more
openaire +1 more source
Pengaruh Komunikasi Pemasaran Terpadu dan Ekuitas Merek terhadap Loyalitas Konsumen [PDF]
, 2015 Loyalty is the priceless asset for the company. Nowadays, especially in the hard battle of communication business, the company used many strategic ways to keep the existence of their customers for using their products.
Ardani, I. G. (I) +1 more
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Innovative Digital Technologies for Purchasing and Consumption in Urban and Regional Agro-Food Systems: A Systematic Review. [PDF]
Foods, 2021 Samoggia A, Monticone F, Bertazzoli A.
europepmc +1 more source
The impact of Corporate Social Responsibility (CSR) policies on perceptions and behavioral intension of Greek consumers [PDF]
During the last five years Greece has witnessed the exposure of an unprecedented number of corporate related events that had a significant impact on the public opinion (huge financial scandals, various corruption accusations, etc).
Dimitrios CHATZOUDES +3 more
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Tourism destination image, satisfaction and loyalty: A study of the Dead Sea in Jordanian curative tourism [PDF]
, 2010 The aim of this paper is to explore the relationship between three key variables, namely image, satisfaction and loyalty in curative tourism industry in Jordan.
Alqurneh, Majid +2 more
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