Results 281 to 290 of about 464,565 (309)
Some of the next articles are maybe not open access.

Consumer‐based brand equity and country‐of‐origin relationships

European Journal of Marketing, 2006
Ravi Pappu
exaly  

Country of origin effects: a literature review

Marketing Intelligence and Planning, 1998
exaly  

Are Consumers Really Willing to Pay More for a Favorable Country Image? A Study of Country-of-Origin Effects on Willingness to Pay

Journal of International Marketing, 2012
Nicole Koschate-Fischer   +1 more
exaly  

Does Country-of-Origin Marketing Matter?

SSRN Electronic Journal, 2019
Xinyao Kong, Anita Rao
openaire   +1 more source

The country of origin effect

2018
Tao Qu, Milford B. Green
openaire   +1 more source

Country-of-Origin and Brand Effects:

Journal of International Consumer Marketing, 1996
Sadrudin A. Ahmed, Alain d'Astous
openaire   +1 more source

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