Results 281 to 290 of about 124,630,503 (312)

Gains and Losses from the Misperception of Brand Origin: The Role of Brand Strength and Country-of-Origin Image

Journal of International Marketing, 2011
George Balabanis, Adamantios Diamantopoulos   +1 more
exaly  

Country-of-Origin Effects

2016
openaire   +1 more source

Facets of country image and brand equity: Revisiting the role of product categories in country‐of‐origin effect research

Journal of Consumer Behaviour, 2016
Mikael Andéhn, Fredrik Nordin, Mats E Nilsson   +2 more
exaly  

Diseases by Country of Origin

2007
openaire   +1 more source

Brand origin and country of manufacture influences on brand equity and the moderating role of brand typicality

Journal of Business Research, 2011
Leila Hamzaoui-Essoussi, Dwight Merunka, Boris Bartikowski   +2 more
exaly  

Consumer preferences regarding country of origin for multiple meat products

Food Policy, 2016
Kelvin Balcombe, Iain Fraser
exaly  

ChineseMNCs’ Preparation for Host‐Country Labor Relations: An Exploration of Country‐of‐Origin Effect

Human Resource Management, 2014
Cherrie Jiuhua Zhu, Helen De Cieri
exaly  

Consumer‐based brand equity and country‐of‐origin relationships

European Journal of Marketing, 2006
Ravi Pappu, Pascale G Quester, Ray W Cooksey   +2 more
exaly  

Country of origin and breast cancer survival

Asia-Pacific Journal of Clinical Oncology, 2013
Paulo S, Pinheiro, Timothy J, Bungum
openaire   +2 more sources

Country of origin effects: a literature review

Marketing Intelligence and Planning, 1998
exaly