Results 261 to 270 of about 167,789,286 (297)

Country-of-origin image: measurement and cross-national testing

Journal of Business Research, 2005
Pereira Arun, Chin-Chun, Sumit K. Kundu
exaly  

Reverse Country-of-Origin Effects of Product Perceptions on Destination Image

Journal of Travel Research, 2012
Richard Lee, Larry Lockshin
exaly  

Introduction The Country-of-Origin (COO), Country-of-Origin (COO) Dimensions, and Country-of-Origin Effect (COE) – General Overview and Theoretical Approaches

This introductory chapter provides a general overview of the content of this monograph and its key areas of focus, namely a multifaceted approach to country-of-origin (COO) and its dimensions and country-of-origin effect (COE), including both consumer and strategic perspectives, as well as both developed countries and emerging/developing markets. Thus,
Marzanna Witek-Hajduk, Anna Grudecka
openaire   +1 more source

Country of origin: A competitive advantage?

International Journal of Research in Marketing, 1999
Wagner Kamakura, Jagdish Agrawal
exaly  

Gains and Losses from the Misperception of Brand Origin: The Role of Brand Strength and Country-of-Origin Image

Journal of International Marketing, 2011
Adamantios Diamantopoulos, George Balabanis   +1 more
exaly  

The country of origin effect

2018
Tao Qu, Milford B. Green
openaire   +1 more source

Facets of country image and brand equity: Revisiting the role of product categories in country-of-origin effect research

Journal of Consumer Behaviour, 2016
Mikael Andéhn, Mats E Nilsson, Fredrik Nordin   +2 more
exaly  

Country-of-Origin Effects

2016
openaire   +1 more source

Consumer preferences regarding country of origin for multiple meat products

Food Policy, 2016
Kelvin Balcombe, Iain Fraser
exaly  

Country-of-Origin Effects

Journal of International Consumer Marketing, 1995
openaire   +1 more source