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History and Country-of-Origin Effects
Marketing ScienceWe study how the history of foreign invasion affects consumers’ country-of-origin choices in the context of the Chinese automotive market.
Nan Chen, Zemin (Zachary) Zhong
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Reverse country of origin effect
Die Masterarbeit beschäftigt sich mit dem so genannten "Reverse Country of Origin" Effekt. Dieser Terminus beschreibt den Effekt, den ein Marken- oder Produktimage auf das Image eines Landes bzw. eines Ortes ausübt. Das Konzept ist der reziproke Zwilling zum so genannten "Country of Origin" Effekt.openaire +1 more source
2020
The increasing role of B2B exports in national economies gives rise to the question of how “country of origin” acts as a factor in purchasing decisions made by international marketers. Based on the moderating effect of uncertainty avoidance as a dimension of cultural socialization of the customer on purchase decision in a B2C environment, and the brand-
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The increasing role of B2B exports in national economies gives rise to the question of how “country of origin” acts as a factor in purchasing decisions made by international marketers. Based on the moderating effect of uncertainty avoidance as a dimension of cultural socialization of the customer on purchase decision in a B2C environment, and the brand-
openaire +1 more source
Country-of-origin effects in consumer processing of advertising claims
International Journal of Research in Marketing, 2005Peeter W J Verlegh
exaly
Reverse Country-of-Origin Effects of Product Perceptions on Destination Image
Journal of Travel Research, 2012Larry Lockshin
exaly
Country-of-origin image: measurement and cross-national testing
Journal of Business Research, 2005Arun Ja Pereira +2 more
exaly