Results 261 to 270 of about 124,630,503 (312)
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2020
The increasing role of B2B exports in national economies gives rise to the question of how “country of origin” acts as a factor in purchasing decisions made by international marketers. Based on the moderating effect of uncertainty avoidance as a dimension of cultural socialization of the customer on purchase decision in a B2C environment, and the brand-
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The increasing role of B2B exports in national economies gives rise to the question of how “country of origin” acts as a factor in purchasing decisions made by international marketers. Based on the moderating effect of uncertainty avoidance as a dimension of cultural socialization of the customer on purchase decision in a B2C environment, and the brand-
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International Marketing Review, 1997
Marketing researchers and managers are interested in understanding how consumers utilize country‐of‐origin (COO) information in evaluating foreign products. Argues that factors operating at the individual consumer’s psychological level may offer additional insight into how consumers process COO information.
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Marketing researchers and managers are interested in understanding how consumers utilize country‐of‐origin (COO) information in evaluating foreign products. Argues that factors operating at the individual consumer’s psychological level may offer additional insight into how consumers process COO information.
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Country‐of‐origin contingencies
International Marketing Review, 2008PurposeThis study was undertaken to clarify how product familiarity and product involvement can moderate the importance that consumers place on COO image when they evaluate products for purchase or consumption. The authors adopted a contingency approach and empirically examined, by way of competing hypotheses, the alternative possibilities by which ...
Josiassen, A, Lukas, BA, Whitwell, GJ
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Are Healthcare Workers Chained to Their Country of Origin?
The American Journal of Bioethics, 2009Jeremy Snyder (2009) objects to the use of the term “poaching” in describing the migration of healthcare workers from poor to richer countries, and in so doing minimizes the culpability of destinat...
Ari Z, Zivotofsky, Naomi, Zivotofsky
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Cultural appropriation and the country of origin effect
Journal of Business Research, 2016Abstract This study explores how the appropriation of another country's cultural initiatives by a consumer can influence country of origin (COO) effects and how this might be explained using theory on the positioning of stereotypes. The first of two empirical studies identifies a measure of cultural appropriation relevant to the context of the Hallyu
Suh, JongGu +2 more
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“Owned by …”: Country of Origin's New Cue
Journal of International Consumer Marketing, 2003This study identifies and explores a new country of origin (COO) cue, “owned by….” The importance of three extrinsic cues “owned by …,” “made in …” and price was examined using conjoint analysis. Data were collected from a sample of 268 undergraduate students familiar with color televisions.
Sullivan Mort, Gillian, Duncan, Matthew
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2004
Die wirtschaftlichen, politischen und technologischen Integrationstendenzen haben zu einem starken Anstieg des internationalen Handels gefuhrt. Als Folge dieser Entwicklung hat sich auf vielen Markten die Konkurrenzsituation verandert. Zu den vorwiegend nationalen Angeboten traten immer mehr auch Angebote anderer Herkunftslander hinzu, wodurch sich der
Mirja Weiss Richard, Richard Kühn
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Die wirtschaftlichen, politischen und technologischen Integrationstendenzen haben zu einem starken Anstieg des internationalen Handels gefuhrt. Als Folge dieser Entwicklung hat sich auf vielen Markten die Konkurrenzsituation verandert. Zu den vorwiegend nationalen Angeboten traten immer mehr auch Angebote anderer Herkunftslander hinzu, wodurch sich der
Mirja Weiss Richard, Richard Kühn
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Retail and Distribution Management, 1980
Patriotism, whilst not exactly outmoded, is less important for consumers in buying goods than other factors such as price and value for money, according to a recent survey carried out for the National Consumer Council. They are also concerned about service — how long a product is likely to last, how much it will cost to run, and the availability of ...
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Patriotism, whilst not exactly outmoded, is less important for consumers in buying goods than other factors such as price and value for money, according to a recent survey carried out for the National Consumer Council. They are also concerned about service — how long a product is likely to last, how much it will cost to run, and the availability of ...
openaire +1 more source