Results 241 to 250 of about 167,789,286 (297)
Some of the next articles are maybe not open access.
From Country of Origin Liability to Country of Origin Advantage
SSRN Electronic Journal, 2006'Liability of origin' and resource constraints make it extremely challenging for firms from emerging economies to participate in advanced markets. This paper describes how firms from the Indian software and pharmaceutical industries overcame such challenges by leveraging renowned public institutions and competed successfully in advanced markets.
J. Ramachandran, Sourav Mukherji
openaire +1 more source
Determinants of Country-of-Origin Evaluations
Journal of Consumer Research, 2000Two experiments examined the factors that influence and the psychological processes that underlie country‐of‐origin evaluations. Subjects received attribute information that was either condensed in a single product or dispersed across several products manufactured in a country with relatively unfavorable associations.
Gurhan-Canli, Zeynep +1 more
openaire +1 more source
2020
The increasing role of B2B exports in national economies gives rise to the question of how “country of origin” acts as a factor in purchasing decisions made by international marketers. Based on the moderating effect of uncertainty avoidance as a dimension of cultural socialization of the customer on purchase decision in a B2C environment, and the brand-
openaire +3 more sources
The increasing role of B2B exports in national economies gives rise to the question of how “country of origin” acts as a factor in purchasing decisions made by international marketers. Based on the moderating effect of uncertainty avoidance as a dimension of cultural socialization of the customer on purchase decision in a B2C environment, and the brand-
openaire +3 more sources
Logos
Abstract Publishers use various positioning strategies to market books, but when books are marketed outside of the domestic market, publishers adapt their strategies in a way that would appeal to the specific foreign target market. Country of origin (COO) is a strategy that a company can use to promote products outside of country borders.
openaire +2 more sources
Abstract Publishers use various positioning strategies to market books, but when books are marketed outside of the domestic market, publishers adapt their strategies in a way that would appeal to the specific foreign target market. Country of origin (COO) is a strategy that a company can use to promote products outside of country borders.
openaire +2 more sources
History and Country-of-Origin Effects
Marketing ScienceWe study how the history of foreign invasion affects consumers’ country-of-origin choices in the context of the Chinese automotive market.
Nan Chen, Zemin (Zachary) Zhong
openaire +2 more sources
2017
Country-of-origin (COO) research has been heralded as one of the most widely researched topics in international marketing. This chapter provides a state-of-the-art review of extant literature on COO, ranging from conceptual underpinnings like the place that is actually associated with a country (i.e. country-of-manufacture vs. country-of-brand) to the (
openaire +4 more sources
Country-of-origin (COO) research has been heralded as one of the most widely researched topics in international marketing. This chapter provides a state-of-the-art review of extant literature on COO, ranging from conceptual underpinnings like the place that is actually associated with a country (i.e. country-of-manufacture vs. country-of-brand) to the (
openaire +4 more sources
Retail and Distribution Management, 1980
Patriotism, whilst not exactly outmoded, is less important for consumers in buying goods than other factors such as price and value for money, according to a recent survey carried out for the National Consumer Council. They are also concerned about service — how long a product is likely to last, how much it will cost to run, and the availability of ...
openaire +1 more source
Patriotism, whilst not exactly outmoded, is less important for consumers in buying goods than other factors such as price and value for money, according to a recent survey carried out for the National Consumer Council. They are also concerned about service — how long a product is likely to last, how much it will cost to run, and the availability of ...
openaire +1 more source
Country‐of‐origin contingencies
International Marketing Review, 2008PurposeThis study was undertaken to clarify how product familiarity and product involvement can moderate the importance that consumers place on COO image when they evaluate products for purchase or consumption. The authors adopted a contingency approach and empirically examined, by way of competing hypotheses, the alternative possibilities by which ...
Josiassen, A, Lukas, BA, Whitwell, GJ
openaire +2 more sources
Are Healthcare Workers Chained to Their Country of Origin?
The American Journal of Bioethics, 2009Jeremy Snyder (2009) objects to the use of the term “poaching” in describing the migration of healthcare workers from poor to richer countries, and in so doing minimizes the culpability of destinat...
Ari Z, Zivotofsky, Naomi, Zivotofsky
openaire +2 more sources
Cultural appropriation and the country of origin effect
Journal of Business Research, 2016Abstract This study explores how the appropriation of another country's cultural initiatives by a consumer can influence country of origin (COO) effects and how this might be explained using theory on the positioning of stereotypes. The first of two empirical studies identifies a measure of cultural appropriation relevant to the context of the Hallyu
Suh, JongGu +2 more
openaire +1 more source