Results 251 to 260 of about 124,630,503 (312)
Crop Insurance Design and On‐Farm Risk Adaptation
ABSTRACT The United States spends billions annually on crop insurance premium subsidies, yet the prevailing distance‐based guarantee design unintentionally rewards risk‐taking by linking subsidies to yield variability. We consider a simple redesign: define guarantees in terms of probability so that coverage reflects a consistent likelihood of indemnity.
Gerald Van Tassell, Alan P. Ker
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On the Economics of US Agricultural Policy
ABSTRACT This paper presents an economic analysis of US agricultural policy, building on a modified version of Gardner's efficient redistribution. We argue that agricultural policy is motivated as an attempt to implement an efficient redistribution scheme that redistributes income toward farmers who, as a group, have been adversely affected by ...
Jean‐Paul Chavas
wiley +1 more source
How Video‐Based Information Affects Farmers' Willingness to Pay for Drone Services
ABSTRACT Professional service for digital technology like agricultural drones lowers transaction costs and scope thresholds for smallholders. Meanwhile, perceptual adoption barriers remain underexplored. We conduct a two‐stage choice experiment with a randomized video‐based information treatment among 384 Chinese crop farmers to measure its effect on ...
Hua Zhang +4 more
wiley +1 more source
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From Country of Origin Liability to Country of Origin Advantage
SSRN Electronic Journal, 2006'Liability of origin' and resource constraints make it extremely challenging for firms from emerging economies to participate in advanced markets. This paper describes how firms from the Indian software and pharmaceutical industries overcame such challenges by leveraging renowned public institutions and competed successfully in advanced markets.
J. Ramachandran, Sourav Mukherji
openaire +1 more source
Determinants of Country-of-Origin Evaluations
Journal of Consumer Research, 2000Two experiments examined the factors that influence and the psychological processes that underlie country‐of‐origin evaluations. Subjects received attribute information that was either condensed in a single product or dispersed across several products manufactured in a country with relatively unfavorable associations.
Gurhan-Canli, Zeynep +1 more
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History and Country-of-Origin Effects
Marketing ScienceWe study how the history of foreign invasion affects consumers’ country-of-origin choices in the context of the Chinese automotive market.
Nan Chen, Zemin (Zachary) Zhong
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2017
Country-of-origin (COO) research has been heralded as one of the most widely researched topics in international marketing. This chapter provides a state-of-the-art review of extant literature on COO, ranging from conceptual underpinnings like the place that is actually associated with a country (i.e. country-of-manufacture vs. country-of-brand) to the (
openaire +4 more sources
Country-of-origin (COO) research has been heralded as one of the most widely researched topics in international marketing. This chapter provides a state-of-the-art review of extant literature on COO, ranging from conceptual underpinnings like the place that is actually associated with a country (i.e. country-of-manufacture vs. country-of-brand) to the (
openaire +4 more sources
Logos
Abstract Publishers use various positioning strategies to market books, but when books are marketed outside of the domestic market, publishers adapt their strategies in a way that would appeal to the specific foreign target market. Country of origin (COO) is a strategy that a company can use to promote products outside of country borders.
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Abstract Publishers use various positioning strategies to market books, but when books are marketed outside of the domestic market, publishers adapt their strategies in a way that would appeal to the specific foreign target market. Country of origin (COO) is a strategy that a company can use to promote products outside of country borders.
openaire +2 more sources

