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“Owned by …”: Country of Origin's New Cue
Journal of International Consumer Marketing, 2003This study identifies and explores a new country of origin (COO) cue, “owned by….” The importance of three extrinsic cues “owned by …,” “made in …” and price was examined using conjoint analysis. Data were collected from a sample of 268 undergraduate students familiar with color televisions.
Sullivan Mort, Gillian, Duncan, Matthew
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International Marketing Review, 1997
Marketing researchers and managers are interested in understanding how consumers utilize country‐of‐origin (COO) information in evaluating foreign products. Argues that factors operating at the individual consumer’s psychological level may offer additional insight into how consumers process COO information.
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Marketing researchers and managers are interested in understanding how consumers utilize country‐of‐origin (COO) information in evaluating foreign products. Argues that factors operating at the individual consumer’s psychological level may offer additional insight into how consumers process COO information.
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2004
Die wirtschaftlichen, politischen und technologischen Integrationstendenzen haben zu einem starken Anstieg des internationalen Handels gefuhrt. Als Folge dieser Entwicklung hat sich auf vielen Markten die Konkurrenzsituation verandert. Zu den vorwiegend nationalen Angeboten traten immer mehr auch Angebote anderer Herkunftslander hinzu, wodurch sich der
Mirja Weiss Richard, Richard Kühn
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Die wirtschaftlichen, politischen und technologischen Integrationstendenzen haben zu einem starken Anstieg des internationalen Handels gefuhrt. Als Folge dieser Entwicklung hat sich auf vielen Markten die Konkurrenzsituation verandert. Zu den vorwiegend nationalen Angeboten traten immer mehr auch Angebote anderer Herkunftslander hinzu, wodurch sich der
Mirja Weiss Richard, Richard Kühn
openaire +1 more source
Country-of-origin effects in consumer processing of advertising claims
International Journal of Research in Marketing, 2005Peeter Verlegh
exaly
A dynamic approach to country‐of‐origin effect
European Journal of Marketing, 1998Eugene D Jaffé
exaly