Results 271 to 280 of about 167,789,286 (297)

Effects of Individual and Product‐specific Variables on Utilising Country of Origin as a Product Quality Cue

International Marketing Review, 1989
Karen A Machleit
exaly  

Brand origin and country of manufacture influences on brand equity and the moderating role of brand typicality

Journal of Business Research, 2011
Boris Bartikowski, Leila Hamzaoui-Essoussi, Dwight Merunka   +2 more
exaly  

Chinese MNCs’ Preparation for Host-Country Labor Relations: An Exploration of Country-of-Origin Effect

Human Resource Management, 2014
Helen De Cieri, Cherrie Zhu
exaly  

Consumer‐based brand equity and country‐of‐origin relationships: Some empirical evidence

European Journal of Marketing, 2006
Ravi Pappu, Ray W Cooksey, Pascale G Quester   +2 more
exaly  

The Country of Origin: Russia

2011
openaire   +1 more source

Country of origin effects: a literature review

Marketing Intelligence and Planning, 1998
exaly  

Country of origin and breast cancer survival

Asia-Pacific Journal of Clinical Oncology, 2013
Paulo S, Pinheiro, Timothy J, Bungum
openaire   +2 more sources

Are Consumers Really Willing to Pay More for a Favorable Country Image? A Study of Country-of-Origin Effects on Willingness to Pay

Journal of International Marketing, 2012
Adamantios Diamantopoulos, Nicole Koschate-Fischer   +1 more
exaly  

Toward a Universal Account of Country-Induced Predispositions: Integrative Framework and Measurement of Country-of-Origin Images and Country Emotions

Journal of International Marketing, 2019
Albert Assaf, Florian Kock, Alexander Josiassen   +2 more
exaly  

Is There a Country-of-Origin Theory?

2011
Peter Magnusson, Stanford A. Westjohn
openaire   +1 more source