Results 91 to 100 of about 43,580 (305)
POLITICAL BRAND MANAGEMENT: FORMS AND STRATEGIES IN MODERN PARTY POLITICS. [PDF]
The concept of branding is known within the commercial world as the marketing tool that enables customers to make product and service choices using functional and emotional attributes which they find satisfactory.
Mensah, Albert Kobby
core
Objective A patient‐centered approach for chronic disease management, including systemic lupus erythematosus (SLE), aligns treatment with patients’ values and preferences, leading to improved outcomes. This paper summarizes how patient experiences, perspectives, and priorities informed the American College of Rheumatology (ACR) 2024 Lupus Nephritis (LN)
Shivani Garg +20 more
wiley +1 more source
Country as a Brand: Taiwan-based example
品牌已經成為行銷策略的有利工具之一。品牌是一個產品或服務的所有相關資訊的具體化,包含名稱、商標、以及其他的視覺元素如形象或符號。人們習慣以品牌作為購物指引,而越來越多的品牌手法,一如公司行號,也使用在國家層級,嘗試以行銷與廣告工具吸引觀光客、投資者、專業工作者、商務人士,並創造出一個美好有利的形象。因此,為了吸引資源和客戶,政治領導人與政府與民間機構和公民合作,創造一個國家品牌以展現該國的獨特性與吸引力。這個過程的驅動力主要是全球化。當全球化伴隨著越來越多的開放市場、自由的資金流動、無國境化 ...
尤莉雅, Yuliya, Lahvinovich
core
Exploring consumer experiences with a service brand
The commercial importance of services has been realised in recent times and the importance of research to understand service brands and their meaning for consumers is a growing priority.
O'Cass, Aron +3 more
core +1 more source
Cognitive Behavioral Therapy for Youth With Childhood‐Onset Lupus: A Randomized Clinical Trial
Objective Our objective was to determine the feasibility and acceptability of the Treatment and Education Approach for Childhood‐Onset Lupus (TEACH), a six‐session cognitive behavioral intervention addressing depressive, fatigue, and pain symptoms, delivered remotely to individual youth with lupus by a trained interventionist.
Natoshia R. Cunningham +29 more
wiley +1 more source
Developing a sustainable nation brand: a study of Sri Lanka
This study examines the degree to which the Earth Lung Project, a carbon mitigation initiative in Sri Lanka has developed a coherent nation brand. Findings indicate that a shared sense of national identity amongst all stakeholder groups is critical in ...
Welton, R
core
CUSTOMER-BASED BRAND EQUITY OF RETAIL BANKS IN VIETNAM
Developing customer-based brand equity (CBBE) for retail banks in Vietnam is still questionable, and the subject has not been properly investigated due to the fact that Vietnam is a young developing country.
Vũ Minh Tú
doaj +1 more source
Objective Mycophenolate mofetil (MMF) use in limited cutaneous systemic sclerosis (lcSSc) is relatively uncommon because of the lower fibrotic burden and the predominance of vascular complications. In vitro observations and clinical data from transplanted patients suggest a protective effect of MMF on endothelial function.
Enrico De Lorenzis +77 more
wiley +1 more source
Over the last 30 years, China has moved to establish itself as a global economic superpower. This has contributed to the Chinese luxury market becoming one of the largest emerging markets on the world stage in the last two decades. However, the market is
Li, Ning
core
THE ANALYZE OF THE PERSONALITY, THE VISUAL IDENTITY AND BRAND COMMUNICATION OF DESTINATION - ROMANIA [PDF]
The development of a national tourist brand has an impact on medium term both on the country brand development as well as on the growth of domestic and foreign tourist markets.
IORDACHE MARIA CARMEN
doaj

