PENGARUH PERSEPSI NEGARA ASAL TERHADAP NIAT BELI ULANG DIMEDIASI OLEH EKUITAS MEREK [PDF]
E-Jurnal Manajemen, 2018 A customer in determining the intention to repurchase is determined by various factors, such as the image of the home country and the equity of a brand.
I Komang Satria Warla Putra +2 more
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Corporate strategic branding: How country and corporate brands come together [PDF]
Ekonomski Anali, 2008 The concept of countries as brands has been increasingly recognized in the post-modern global world. A strong country brand can provide corporate brands with a unique set of values, which supports their positioning on the international market ...
Đorđević Bojan
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A Review1 of Strategic Options for Achieving a Country Brand for Romania [PDF]
Revista de Management Comparat International, 2010 Since 20 years ago our country brand is unsuccessfully looking for its identity. Although over time numerous attempts were made, none of the projects was successful.
Ruxandra-Irina POPESCU +1 more
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Country branding comparison between Slovak Republic and United Kingdom in Future Brand Country Index [PDF]
SHS Web of Conferences, 2020 Nowadays are known many indexes, which are rating specific countries by their performance in chosen areas. This work will be concentrated on the brands of countries valuated by brand indexes.
Kufelová Iveta, Raková Monika
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ASPECTS REGARDING THE DIFICULT PROCESS OF BUILDING A ROMANIAN TOURISM BRAND [PDF]
Annals of the University of Oradea: Economic Science, 2010 The image we have about a country has a huge impact on how we view it as a tourist destination, a place to invest in, or a place to buy the brands we love from.
Bagaian Nicula Iulia Andrea +1 more
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Country brand equity model: Sustainability perspective [PDF]
Marketing (Beograd. 1991), 2016 This paper proposes a model of country brand equity that incorporates the issue of sustainability in determining destination brand equity. In particular, the model includes elements of sustainability as its core dimensions and promotes the concept of the
Teodorović Milivoj, Popesku Jovan
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Identity of the state as a tourist destination [PDF]
Marketing (Beograd. 1991), 2011 In contemporary market conditions every country has to compete for its part of customers, tourists, investors, students, events. Accordingly, great attention is paid to marketing and communication and branding as its integral parts. In this paper country
Čugurović Jelena
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Are we talking the Same Language? Challenging Complexity in Country Brand Models [PDF]
Athens Journal of Business & Economics, 2015 The purpose of this paper is to review recent research into country brand models and identify the most common and shared dimensions. Based on the literature review, this study establishes a conceptual framework to consider the complex interaction between
Fabiana Mariutti, Ralph Tench
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Variable indicators affecting the country’s brand strategy effectiveness and competitiveness in the world [PDF]
Management Science Letters, 2019 At present, the global community uses a variety of indicators to assess the national brand and determine the country’s position relative to others’: Brand Finance’s Country Brand Index, Future-Brand’s Country Brand Index, Anholt’s Nation Brands Index ...
Tetiana M. Melnyk, Anna S. Varibrusova
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The Impact of Country of Origin on Brand Equity: An Analysis of The Wine Sector
Wine Economics and Policy, 2020 The purpose of this study is to explore the country of origin´s effects on brand equity dimensions. This research selected wine as the product category and data were collected from Portuguese and Canadian consumers.
Nadia Passagem +2 more
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