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Country brand equity model: Sustainability perspective [PDF]
Marketing (Beograd. 1991), 2016 This paper proposes a model of country brand equity that incorporates the issue of sustainability in determining destination brand equity. In particular, the model includes elements of sustainability as its core dimensions and promotes the concept of the
Teodorović Milivoj, Popesku Jovan
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Identity of the state as a tourist destination [PDF]
Marketing (Beograd. 1991), 2011 In contemporary market conditions every country has to compete for its part of customers, tourists, investors, students, events. Accordingly, great attention is paid to marketing and communication and branding as its integral parts. In this paper country
Čugurović Jelena
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Are we talking the Same Language? Challenging Complexity in Country Brand Models [PDF]
Athens Journal of Business & Economics, 2015 The purpose of this paper is to review recent research into country brand models and identify the most common and shared dimensions. Based on the literature review, this study establishes a conceptual framework to consider the complex interaction between
Fabiana Mariutti, Ralph Tench
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Country Branding: The Personality of Vietnam as a Brand [PDF]
European Journal of Multidisciplinary Studies, 2017 Country as a brand reflects the marketing orientation to manage a country image to achieve the desired country position. Country personality is an important marketing strategy for this purpose. The present study attempts to examine the country personality of Vietnam, a major emerging Asian country.
Sathira Tassanawat, Kawpong Polyorat
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Variable indicators affecting the country’s brand strategy effectiveness and competitiveness in the world [PDF]
Management Science Letters, 2019 At present, the global community uses a variety of indicators to assess the national brand and determine the country’s position relative to others’: Brand Finance’s Country Brand Index, Future-Brand’s Country Brand Index, Anholt’s Nation Brands Index ...
Tetiana M. Melnyk, Anna S. Varibrusova
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Impact of Brand Origin Country Perception on Brand Equity among Sports Products Consumers [PDF]
Archives in Sport Management and Leadership, 2023 The purpose of this study was to analyze the impact of brand origin country perception on brand equity among sports products consumers in Isfahan city. This research was practical and causal-co relational. The statistical sample included all consumers of
Davood Nasr Esfahani, hengameh shams
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The Impact of Country of Origin on Brand Equity: An Analysis of The Wine Sector
Wine Economics and Policy, 2020 The purpose of this study is to explore the country of origin´s effects on brand equity dimensions. This research selected wine as the product category and data were collected from Portuguese and Canadian consumers.
Nadia Passagem +2 more
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Corporate strategic branding: How country and corporate brands come together [PDF]
Ekonomski Anali, 2008 The concept of countries as brands has been increasingly recognized in the post-modern global world. A strong country brand can provide corporate brands with a unique set of values, which supports their positioning on the international market ...
Đorđević Bojan
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Development of a national brand in the function of improving the competitive identity of Montenegro [PDF]
Ekonomski Pogledi, 2019 The paper covers a general cross-section of national branding, its importance and relevance, and a literary background is presented in a section of already published works in the field of nation branding. The second part of the paper presents the results
Rabrenović Jovo
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BBR: Brazilian Business Review, 2018 The effect of the brand identity strategies, foreignness and country of origin, on brand equity raises questions about the effectiveness of the names given by entrepreneurs to commercial establishments.
Rafael Barreiros Porto +1 more
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