Results 11 to 20 of about 47,148 (303)
A Review1 of Strategic Options for Achieving a Country Brand for Romania [PDF]
Revista de Management Comparat International, 2010 Since 20 years ago our country brand is unsuccessfully looking for its identity. Although over time numerous attempts were made, none of the projects was successful.
Ruxandra-Irina POPESCU +1 more
doaj +2 more sources
PERAN BRAND IMAGESEBAGAI PEMEDIASI PENGARUH COUNTRY OF ORIGINPADA BRAND EQUITY
Matrik, 2015 The aim of this study is to determine the mediating role of brand image on the influence of countryof origin on brand equity of Toyota car in Denpasar City. This research was conducted to 150 samples by implementing purposive sampling method.
Pratiwi Ni Luh Putu Mira +1 more
doaj +1 more source
Measurement of a country brand : the country brand strength index [PDF]
, 2017 This thesis applies the Country Brand Strength Index (CBSI) developed by Marc Fetscherin in 2010, in a 5-year period analysis to conduct a longitudinal study applying it to 31 countries. The CBSI proposed is an alternative measurement to existing subjective survey-based measurement indexes.
Ribeiro, Bárbara Schoeppen de Magalhães Álvares
openaire +2 more sources
A SENSITIVE AREA IN COMMUNICATION STUDIES: COUNTRY BRAND
Erciyes İletişim Dergisi, 2015 The concepts of brand and branding have been an important agenda item of the organizations in recent years. Country brand has also gained importance following the export of commercial products and the increase in the revenue based on tourism.
Tuğçe Boran
doaj +1 more source
Manajemen Bisnis, 2020 This study intends to examine the effects of brand association, brand loyalty, brand awareness, brand image, and country-of-origin image on brand equity in Zara, Pull and Bear, H&M, and Uniqlo brands.
Andina Seliani, Luki Adiati Pratomo
doaj +1 more source
Organizations and Markets in Emerging Economies, 2010 Though the issue of product country of origin has been researched by numerous researchers, due to globalization, currently consumers have more problems perceiving the country of origin than ever before.
Vytautas Dikčius +1 more
doaj +1 more source
Country branding comparison between Slovak Republic and United Kingdom in Future Brand Country Index [PDF]
SHS Web of Conferences, 2020 Nowadays are known many indexes, which are rating specific countries by their performance in chosen areas. This work will be concentrated on the brands of countries valuated by brand indexes.
Kufelová Iveta, Raková Monika
doaj +1 more source
The impact of brand communication on brand equity through Facebook [PDF]
, 2015 Purpose: The purpose of this study is to fill the gap in the discussion of the ways in which firm-created and user-generated social media brand communication impacts consumer-based brand equity metrics through Facebook.
Dabrowski, D +5 more
core +1 more source
Country of Origin Image and Brand Equity from Gender Perspective: Do they matter?
APMBA (Asia Pacific Management and Business Application), 2018 This study investigated how country of origin image and brand equity dimensions affect overall brand equity. In addition, this study also investigated whether there is gender difference in the hypothesized relationship.
Astrid Vega Septyanti, Arga Hananto
doaj +1 more source
The Importance of Country-of-Origin Construct Dimensions in Destination Brand Building
Tržište, 2021 Purpose – The primary purpose of this paper is to analyze the relationship between the country-of-origin (COO) construct and destination brand building (DBB) to reveal whether the COO construct and its dimensions are important for DBB. More specifically,
Zoran Krupka +2 more
doaj +1 more source