Results 11 to 20 of about 717,128 (304)
Impact of Brand Origin Country Perception on Brand Equity among Sports Products Consumers [PDF]
Archives in Sport Management and Leadership, 2023 The purpose of this study was to analyze the impact of brand origin country perception on brand equity among sports products consumers in Isfahan city. This research was practical and causal-co relational. The statistical sample included all consumers of
Davood Nasr Esfahani, hengameh shams
doaj +1 more source
COUNTRY BRAND EQUITY, MEDIATING COUNTRY BRAND CHOICE FOR FOREIGN DIRECT INVESTMENT IN KENYA
Strategic Journal of Business & Change Management, 2022 قدمت هذه الورقة نتائج الدراسة حول التأثير الوسيط للعلامة التجارية القطرية على العلاقة بين مزيج التسويق القطري واختيار العلامة التجارية للمقاطعة للاستثمار الأجنبي المباشر في كينيا. وجد أن حقوق ملكية العلامة التجارية للبلد تؤثر على اختيار المستثمرين إلى حد كبير، في حين تم تصنيف فعالية الحكومة والسلامة والأمن على أنها معتدلة.
HILDA K. MUTESHI +2 more
openaire +1 more source
E-Jurnal Manajemen, 2018 ABSTRAK Tujuan dari penelitian ini adalah untuk mengetahui pengaruh country of origin terhadap brand image, pengaruh country of origin terhadap keputusan pembelian, pengaruh brand image terhadap keputusan pembelian dan peran brand image memediasi ...
Gede Leo Satria Wijaya, Eka Sulistyawati
doaj +1 more source
BBR: Brazilian Business Review, 2018 The effect of the brand identity strategies, foreignness and country of origin, on brand equity raises questions about the effectiveness of the names given by entrepreneurs to commercial establishments.
Rafael Barreiros Porto +1 more
doaj +1 more source
A SENSITIVE AREA IN COMMUNICATION STUDIES: COUNTRY BRAND
Erciyes İletişim Dergisi, 2015 The concepts of brand and branding have been an important agenda item of the organizations in recent years. Country brand has also gained importance following the export of commercial products and the increase in the revenue based on tourism.
Tuğçe Boran
doaj +1 more source
Development of a national brand in the function of improving the competitive identity of Montenegro [PDF]
Ekonomski Pogledi, 2019 The paper covers a general cross-section of national branding, its importance and relevance, and a literary background is presented in a section of already published works in the field of nation branding. The second part of the paper presents the results
Rabrenović Jovo
doaj +1 more source
A theoretical study on country brand and its management
Internext: Revista Eletrônica de Negócios Internacionais, 2018 This paper presents a theoretical study in order to clarify the concept of country brand, differentiating it from country image and country of origin effect, and also detail its management, exploring its complexity and differences from the brand ...
Maria Gabriela Montanari +1 more
doaj +1 more source
Organizations and Markets in Emerging Economies, 2010 Though the issue of product country of origin has been researched by numerous researchers, due to globalization, currently consumers have more problems perceiving the country of origin than ever before.
Vytautas Dikčius +1 more
doaj +1 more source
Can China overcome the difficulties of establishing successful global brands? [PDF]
, 2011 It is clear to most observers that China is taking an increasing role in world trade not only through political interventions but as a result of its strategy regarding acquisitions.
Aaker +36 more
core +1 more source
Country of Origin Image and Brand Equity from Gender Perspective: Do they matter?
APMBA (Asia Pacific Management and Business Application), 2018 This study investigated how country of origin image and brand equity dimensions affect overall brand equity. In addition, this study also investigated whether there is gender difference in the hypothesized relationship.
Astrid Vega Septyanti, Arga Hananto
doaj +1 more source