Results 21 to 30 of about 717,128 (304)

Is Gastronomy A Relevant Factor for Sustainable Tourism? An Empirical Analysis of Spain Country Brand [PDF]

, 2019
Tourism has become a fundamental industry for the economic growth of many countries. Due to this, there is growing competitiveness among the different destinations to attract as many tourists as possible.
Leal Rodríguez, Antonio Luis, Sanchís Pedregosa, Carlos, Vázquez-Martínez, Ulpiano J.   +2 more
core   +3 more sources

THE EFFECT OF BRAND IMAGE ELEMENTS ON PRICE PREMIUM AND BRAND LOYALTY OF SAMYANG BRAND INSTANT NOODLE IN SURABAYA

Manajemen dan Bisnis, 2016
This research aims to investigate the positive relationship between brand image’s elements which are brand awareness, perceived quality, country of origin, social image, and uniqueness, to price premium and brand loyalty for Samyang instant noodles ...
Ing Erviana, Dudi Anandya, Indrarini .
doaj   +1 more source

ANTECEDENTS OF BRAND EQUITY

Manajemen Bisnis, 2020
This study intends to examine the effects of brand association, brand loyalty, brand awareness, brand image, and country-of-origin image on brand equity in Zara, Pull and Bear, H&M, and Uniqlo brands.
Andina Seliani, Luki Adiati Pratomo
doaj   +1 more source

Consumer perceptions of co-branding alliances: Organizational dissimilarity signals and brand fit [PDF]

, 2016
This study explores how consumers evaluate co-branding alliances between dissimilar partner firms. Customers are well aware that different firms are behind a co-branded product and observe the partner firms’ characteristics.
A Bangerter, A Bengtsson, A Besharat, A Josiassen, A Parkhe, A Rindfleisch, AB Monga, AM Levin, Annika Baade, AP Man De, AR Rao, AR Rao, AS Ashton, B Faultrier de, B Helmig, B Wernerfelt, BA Lafferty, BL Connelly, BL Simonin, BM Samuelsen, BS Gammoh, BS Gammoh, C Atzmüller, C Baumgarth, C Bluemelhuber, C Cavazos, C Sauer, Carolin Decker, CE Newmeyer, CH Fong, CM Beckman, CS Alexander, CW Park, D Abrahams, D Chaffey, D Dougherty, DB Arnett, DR King, EC Garbarino, FT Rothaermel, G Balabanis, G Hofstede, H Aguinis, H Ahn, H Yang, J Groß, J Jacoby, J Oeppen, J Weber, JA Baum, JH Dyer, JH Dyer, JH Washburn, JJ Reuer, JJ Reuer, JK Lee, JV Singh, JW Payne, K Charry, K Harrigan, K Thompson, KC Lau, KE Voss, KL Keller, KW Glaister, L Aiman-Smith, L Leuthesser, L Sauvée, L Smarandescu, L Zhang, LC Ueltschy, LH Essoussi, LM Bouten, M Graham, M Grębosz, M Meier, M O’Dwyer, M Spence, MA Hitt, MG Colombo, MT Dacin, N Koschate-Fischer, N Li, N Xiao, NJ Ashill, P Ghemawat, P Hall, P Kale, PFA Dilling, R Abratt, R Gulati, R Lans Van der, RJ Karren, S Ahn, S Chung, S Czellar, S Dickinson, S Dickinson, S Erevelles, S Herm, S Menard, S Sharma, S Sénéchal, S Zaheer, S Zhang, SA Al Khattab, SB Walchli, SFA Aghdaie, SM Baxter, SP Kalafatis, ST Hong, SY Jun, T Blackett, T Mellewigt, TE Stuart, TJ Brown, TK Das, TR Graeff, V Swaminathan, V Swaminathan, W Shan, X Fang, X Fang, Y Li, Z Gürhan-Canli   +124 more
core   +2 more sources

PERAN BRAND IMAGE DALAM MEMEDIASI PENGARUH COUNTRY OF ORIGIN TERHADAP NIAT BELI

E-Jurnal Manajemen, 2018
Tujuan penelitian ini adalah untuk menguji peran brand image dalam memediasi pengaruh country of origin terhadap niat beli motor Vespa Piaggio di kota Denpasar.
Gusti Ngurah Gunawan, I Putu Gde Sukaatmadja   +1 more
doaj   +1 more source

Country-branded universities: a framework for country brand authenticity in transnational higher education [PDF]

Studies in Higher Education
Country-branded universities, which include a country in their name, are a type of higher education institution found in many countries globally. We consider these universities as transnational higher education institutions, for they ‘borrow’ or ‘transfer’ elements of the affiliated country across national borders.
Stephen Wilkins, Jeroen Huisman
openaire   +1 more source

The Country of Origin and Consumer Ethnocentrism Effects in the Evaluation of a Global Brand: the case of McDonald’s

Internext: Revista Eletrônica de Negócios Internacionais, 2011
The objective of this study is to analyze the influence of country of origin and ethnocentrism on the image of a brand known internationally – the fast food company McDonald’s – and observe if there exist differences in the evaluation of brand image ...
Vivian Iara Strehlau, Mateus Canniatti Ponchio, Viviane Riegel   +2 more
doaj   +1 more source

The Importance of Country-of-Origin Construct Dimensions in Destination Brand Building

Tržište, 2021
Purpose – The primary purpose of this paper is to analyze the relationship between the country-of-origin (COO) construct and destination brand building (DBB) to reveal whether the COO construct and its dimensions are important for DBB. More specifically,
Zoran Krupka, Mateja Mirt, Đurđana Ozretić Došen   +2 more
doaj   +1 more source

The impact of country of origin on relationship quality: Empirical evidence from automotive industry [PDF]

, 2015
This study examines the impact of country of origin on relationship quality in automotive sector.Four hypotheses were developed to test the relationships between country of origin and relationship quality.
Abdullah, Haim Hilman, Hanaysha, Jalal R. M.   +1 more
core   +2 more sources

Are we talking the Same Language? Challenging Complexity in Country Brand Models [PDF]

, 2014
The purpose of this paper is to review recent research into country brand models and identify the most common and shared dimensions. Based on the literature review, this study establishes a conceptual framework to consider the complex interaction between
Mariutti, F, Tench, R
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