Results 21 to 30 of about 47,148 (303)

Country-branded universities: a framework for country brand authenticity in transnational higher education [PDF]

Studies in Higher Education
Country-branded universities, which include a country in their name, are a type of higher education institution found in many countries globally. We consider these universities as transnational higher education institutions, for they ‘borrow’ or ‘transfer’ elements of the affiliated country across national borders.
Stephen Wilkins, Jeroen Huisman
openaire   +1 more source

THE EFFECT OF BRAND IMAGE ELEMENTS ON PRICE PREMIUM AND BRAND LOYALTY OF SAMYANG BRAND INSTANT NOODLE IN SURABAYA

Manajemen dan Bisnis, 2016
This research aims to investigate the positive relationship between brand image’s elements which are brand awareness, perceived quality, country of origin, social image, and uniqueness, to price premium and brand loyalty for Samyang instant noodles ...
Ing Erviana, Dudi Anandya, Indrarini .
doaj   +1 more source

VALORIZATION THROUGH "IE" OF THE NATIONAL CULTURAL HERITAGE WITHIN THE COUNTRY BRAND [PDF]

Annals of the University of Petrosani: Economics, 2023
One of the variables that make up the hexagon of the country brand is the cultural heritage, made up of all the assets that express the values, beliefs, knowledge and traditions that form the bridge between generations.
IULIANA CENAR
doaj  

The Impact of Brand Awareness and Country of Origin in the Advertising Effectiveness of Greek Food Products in the United Kingdom: The Case of Greek Yogurt

Foods, 2022
The present study aims to investigate the country-of-origin effect and the branding process on the brand equity of Greek yogurt abroad, specifically in the United Kingdom.
Dimitrios Karagiannis, Leonidas Hatzithomas, Thomas Fotiadis, Antonios Gasteratos   +3 more
doaj   +1 more source

Is mandatory country-of-origin labelling a retrograde step in the long run? [PDF]

, 2006
There is a strong push from the farming community in Australia to persuade the government to legislate the compulsory display of country-of-origin labelling on retail products.
Miranda, Mario J, Konya, Laszlo
core   +1 more source

A Successful Example of Complex Country Branding: The ‘E-Estonia’ Positioning Concept and Its Relation to the Presidency of the Council of the EU

Acta Universitatis Sapientiae: European and Regional Studies, 2018
Estonia held the presidency of the Council of the European Union for six months from 1 July to 31 December 2017. This was a great opportunity to strengthen and shape the country image, also known as the country brand.
Papp-Váry Árpád Ferenc
doaj   +1 more source

Examining the role of wine brand love on brand loyalty: A multi-country comparison [PDF]

, 2015
This study develops and tests a model through a multi-country study that considers consumer\ud wine knowledge and wine experience, wine brand trust and wine brand satisfaction as\ud antecedents of wine brand love, and wine brand loyalty as a consequence ...
Guibert, N., Bianchi, Constanza, Cacho-Elizondo, Silvia, Louriero, Sandra, Drennan, Judy, Bianchi, C., Loureiro, S. M. C., Proud, William, Correia Loureiro, Sandra, Drennan, J., Cacho-Elizondo, S., Guibert, Nathalie, Proud, W., Proud, Bill   +13 more
core   +1 more source

Carcinomas and Carcinoid Tumors of the Lungs and Bronchi in Children and Adolescents: The EXPeRT Recommendations

Pediatric Blood &Cancer, EarlyView.
ABSTRACT Primary lung carcinomas and bronchial carcinoid tumors (BC) are very rare malignancies in childhood. While typical BC and mucoepidermoid carcinomas are mostly low‐grade, localized tumors with a more favorable prognosis than in adults, necessitating avoidance of overtreatment, adenocarcinomas of the lung are often diagnosed at advanced disease ...
Michael Abele, Calogero Virgone, Michaela Kuhlen, Sabine Irtan, Yves Reguerre, Malgorzata Krawczyk, Ewa Bien, Tal Ben‐Ami, Maja Cesen, Ricardo Lopez‐Almaraz, Andrea Ferrari, Gianni Bisogno, Dominik T. Schneider, Abbas Agaimy, Constantin Lapa, Hubert Ducou le Pointe, Rainer Claus, Catherine Daniel, Ines B. Brecht, Daniel Orbach   +19 more
wiley   +1 more source

Hospitalization Through Families’ Eyes: Comparing Inpatient Care Quality for Children With Sickle Cell Disease and Cystic Fibrosis in Canada

Pediatric Blood &Cancer, EarlyView.
ABSTRACT Background Sickle cell disease (SCD) is a chronic, inherited hemoglobinopathy that requires frequent hospitalization for disease‐related complications. Canadian data on inpatient care is limited. This study compared caregiver‐reported hospital experiences of children with SCD to those with cystic fibrosis (CF), a chronic, autosomal recessive ...
Hailey M. Zwicker, Kyle Kemp, Perri Tutelman, Sharon H. J. Hou, Paul Fairie, Maria Santana, Gregory M. T. Guilcher, Taryn Fay‐McClymont, Glenda Bendiak, Wendy Pelletier, Nicola Wright, Fiona Schulte   +11 more
wiley   +1 more source

MEASURING SOFT ECONOMIC POWER OF COUNTRIES

Вісник Київського національного університету імені Тараса Шевченка. Серія Економіка, 2015
Existing methods of measuring economic component of national soft power are mainly based on surveys of public opinion. Their results are summarized. We elaborate and test an index of soft economic power based on webometric approach.
O. Chugaiev
doaj   +1 more source